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Swot Analysis : Strategic Management Essay

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The term strategic management refers to the recognition and portrayal of the strategies that are pursued by the managers for the achievement of better performance goals and having a competitive advantage. To determine if an organisation has a competitive advantage, its profitability should be focused and analysed if it the measure if above average of all the businesses in the industry. The decisions taken by the management committee of the organization and the acts to decide the outcomes of the business’s performance completely relate, and in fact, justly describe the strategic management of a firm. The managers need to be knowledgeable of the overall environment of the firm and must analyse the competitiveness of the general environment in order to lead a step forward in the right direction, moving towards success and accomplishment of the targets. A SWOT analysis could help the managers to a great extent in this regards. The SWOT analysis analyses the Strengths of the business, Weaknesses or lacking points that need additional attention from the managers, Opportunities available to the business and effective exploitation of them, and finally, the Threats or risks to the business either physically by means of internal operations, or by their competitors. This type of analysis is essential for both the management of the resources and marketing of the products.
To devise a strategic plan for the firm, managers need to do nothing but an appropriate plan for predictable and

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