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Burger King Essay

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Burger King in Malaysia
In December 1997, BURGER KING returns to Malaysia with a different management group that operates under a new franchisee i.e. Cosmo Restaurants Sdn. Bhd. The first restaurant was located at Overhead Bridge Sg. Buloh. It was officiated by our former Prime Minister i.e. Y.A.B Tun Dr. Mahathir Mohamad. To date, there are 20 restaurants including the latest restaurant opening in Taman Tasek, Jalan Tun Abdul Razak, Johor Bahru on December 20, 2007. Look out for more outlets in the near future.
There are currently, 3 franchise holders in Malaysia. The largest operating restaurant is managed by Cosmo Restaurants Sdn. Bhd. While outlets located in KLIA are under the management of Dewina Hosts Sdn. Bhd, outlets in Sabah …show more content…

Rival Firm * The strongest competitor * The Burger King rival firm is: * MacDonald * KFC * Sugar Bun * Mary Brown

Strategies (Internal Environment) 1. Growth and Diversification Strategy. * As company growth, Burger King Human Resources planning to expand their business, improve their food product, quality of the service and develop new skills. * For expand their business the organization planning to open new outlet in many pleases or other places, other country, cross over the country. The organization wants to be the best, the largest international fast food organization around the world. * To increase the productivity, the organization will recruit new employee. Not only recruit, the organization will trend them to make sure the new employee can perform the job and task well. Improve the employee knowledge and skills and motivate the employees. 2. Differentiation Strategy: Compete on value Added * Burger King tries to create something new, unique and different from the other in their menus. * Burger king provide different kind of Burger then their competitor, with unique and special recipes. It also provides the big size burger, bigger than other fast-food organization. * Burger King also trained their employee well so the employees’ expert in all job and task. Future more the employees will not board with their task. When their expert and interested in their job, there are

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