TOWS Matrix Analysis of Interface Inc.

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.

Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.

The Opportunities discussed below will utilize these strengths while keeping in mind the company’s weaknesses and

Another key strength would be its staff. The company was able to draw from a talented and experienced pool of workers within the automotive industry. This was made possible due to the concentration of automotive suppliers located within the Rio Grande Valley both within the United States and Mexico. The company is able to draw from the employee’s vast experience allowing the company

Some of these strengths include great core values, their human and social capital, they carry a wide variety of products that have a strong brand name, and their expansion through global expansion and investment.

SWOT Anlysis is an acronym which stands for strength, weakness, opportunities, and threats (Balamuralikrishna & Dugger, 1995; Boonstra, 2003; Hughes, 2007; Mind Tools, 2012; RapidBI, 2010; Renault, 2012). According to Balamuralikrishna & Dugger (1995), a SWOT analysis should cover the internal environment and external

“SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose to

A company’s strengths refer to what it does well to give value to the company. If a company’s resources and capabilities enable the firm to exploit an external opportunity and to neutralize an external threat, then those resources and capabilities are considered valuable, and are considered to be strengths (Barney & Hesterly, 2015, p. 67).

In this question we saw how to use industry and competitive analysis to assess the attractiveness of a company 's external environment. In this chapter, we discuss how to evaluate a particular company 's strategic situation in that environment. Company situation analysis centres on five questions:

Potential Internal StrengthsRespected companySuperior managementBetter marketing skillsAlliances with other firmsGood distribution skillsCommitted employeesWell trained employeesGrowing product line

A company’s strengths are found within their own company and members. Depending on how well and to what extent a company uses its resources determines just what its strengths are. These strengths may be what they do better than other companies, what they do different from other

Companies often use a (CPM) – Competitive Profile Matrix to better understand their external environment as well as their competition within the industry they operate. The matrix identifies a company’s key competitors and draws a comparison using the industry’s critical success factors. The analysis also reveals a company’s strengths and weaknesses against its competition, making them aware of problematic areas needing improvement and also areas that are doing well and need to be protected (See Appendix F).

1. SWOT matrix is an approach that is used to evaluate the strengths, weaknesses, opportunities as well as the threats that are associated with all the activities of the organization. An organization should conduct a SWOT analysis strategy with an aim of ensuring that it meets all its set goals. More so they will be at a position of identifying their competitors with whom they operate same businesses so as to ensure they remain competitive in the market. When evaluating the strength of an organization, organizations such as American Express should ensure that all the strengths of that organization are listed and more so it should ensure that

Mercedes-Benz has a very strong brand name attached to it. The additional value placed by the consumers for the brand gives the company an ability to charge high price and helps in gaining high

Competitive advantage is explained by Mahoney and Pandian (1992) as the function of industry analysis, organizational governance and the firm’s effects in the form of resource advantages and strategies. In order for a firm to be competitive it must adapt to the volatile business environment and through strategic management decisions establish a competitive advantage that will ultimately produce superior performance relative to its competitors (Akimova 2000).