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Target Supply Chain

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Target’s Supply Chain Unit 2 Assignment GB570 Managing the Value Chain Jerry Haenisch Kaplan University August 12, 2012 Target’s Supply Chain The Dayton Company president, Douglas J. Dayton, sought to “draw upon the company’s vast wealth of department store experience” in an effort to “combine the best of the fashion world with the best of the discount world” to create a store where a consumer could find quality merchandise at discounted prices (. After following a desire to shift from a family operated business, in 1962 The Dayton Company formed Target Corporation in 1962. The following paper will outline Target Corporation’s supply chain. The intricate relationship between the demand chain and supply chain will be …show more content…

Firms such as Amazon.com and eBay were some of the first on the market to move toward online stores, and then followed by Wal-Mart and Target to maintain a competitive market presence. This addition of stores and online shopping options created an attraction for consumers and helped make them more attractive to current and potential customers. Order Processing and Management Order processing involves the following steps: customer orders item(s), order received by the manufacturer, order processed by the manufacturer, credit verified by the credit department, order packed and loaded on to truck for shipment, order shipped to customer, and finally, order receive by customer and added to inventory (Nobilis, 2011). Having a competitive supply chain is not successful unless Target has the technologies to deliver the good or service to consumers in an efficient, effective manner. When a consumer purchases an item, via the internet or in store, they are not only placing an order for the item, but providing feedback into consumer trends, thus feeding the demand chain. The retailer then places an order with the distributor, who receives and processes the order. Most systems have their retailers set up with automatic credit verification and payment is processed. Once the payment has been processed the order is then packaged and shipped out to the retailer. It is shipped via truck or train to the retailers, where they take the items and

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