Essay on Tata Nano Case Study

2565 WordsJan 27, 201311 Pages
INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions, Mergers & Expansions. 3.3 ORGANISATION LOCATION 4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL 4.4 TECHNOLOGICAL 5.0 Which world regions and specific countries would you suggest Tata Nano should enter after India and china 5.1 SALES FORCAST CHART 6.0 SUMMARY 7.0 BIBLIOGRAPHY 1.0…show more content…
Indian companies like TATA now have every opportunity to become a truly global forces (watershed, 2011). Tata Motors limited is India’s largest automobile company and is revered as one of the most dynamic, reliable and futuristic automobile manufacturers of the world. Tata Motors cars and vehicles are favoured worldwide for their versatile technology features and utility, with more than 130 auto models spanning a wide range of passenger cars, commercial vehicles and multi utility vehicles stands out as a premier growth booster in the Indian automobile industry (Auto.Indiamart, 2011). Established in 1945, Tata Motors have emerged a world’s leading conglomerate in each segment and is among top 3 in passenger vehicles , is the world’s fourth largest truck manufacturer, it employee’s over 55,000 employees and over 7.5million Tata vehicles are plying on Indian roads. Company has emerged as an International Automobile company and been recognized as a common name worldwide through its subsidiary and joint ventures which creates a competitive advantage for NANO to get established in emerging market (TATA Motors, 2012) , which are :- 3.1 : RESEARCH AND DEVELOPMENT With over 4500 engineers and scientist , company have R&D centres in various parts of India , South Korea , Spain and U.K. The company achieved

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