Tata Nano Marketing Strategies Essays

5895 Words24 Pages
The Tata Nano Marketing Plan Strategies

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Hao Yang (Vince) ID 0558603

Kwantip Khammuang (Kwan) ID 0558633

Narisa Keyuraphan (Beau) ID 0558832

Marketing Management (MKT 300)

Instructor: Prof. Hank Pruden

12/15/2009

Table of Contents

I. Company Analysis II. Situation Analysis a. SWOT Analysis b. Product Analysis c. Competitor Analysis 1. Toyota Company • Strengths / Weakness 2. Honda Company • Strengths / Weakness III. Market Segmentation a. Demographics b. Psychographics c. Behavioral IV. Strategic Planning
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This car is so-called “Tata Nano”, US$2500, which is cheaper than other competitors such as Toyota, Honda, and Suzuki which cost approximately US$ 5,000 a car. Therefore, many blue-collar workers, who have low income and prefer to have a car, can easily afford Tata Nano by spending less amount of money. In addition, it provides 21 percent more spacious to drivers than current compact cars in the Indian market. This feature is also special that no one has such as a rear engine

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