Tata Nano Marketing Strategies Essays

Tata Nano wanted to bring in a cheap car into the market which would be affordable for the middle income level consumers, due to which it started cutting cost of manufacturing the car.

The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto sector throughout the world.

The purpose of this paper is to use Harvard Business Managing Segments & Customers marketing simulation for Minnesota Micromotors, Inc. (MM), and develop a business-to-business marketing B-to-B (business-to-business) competitive marketing strategy by analyzing target markets and generic competitors. This exercise requires “the newly appointed Chief Executive Officer (CEO) of Minnesota Micromotors, Inc.”, to develop a competitive marketing strategy for the company by making operational decisions based on “using game theory to understand the interdependence between the firm and its competitors” (Winer & Dhar, 2011, p. 151). In addition, this paper will analyze the results based upon the marketing strategy decisions, which determines success or failure for a particular quarter. Moreover, this paper will also provide the Standard Industrial Classification (SIC code) for Minnesota Micromotors, Inc. (MM), and identify the limitations of the game theory approach to understanding competitive strategy.

The Tata Nano is a small car manufactured by Tata Motors made and sold in India.

Car priced below USD 12000 accounts for nearly 80% of the market. Also 7000-12000 USD form’s the largest segment in the passenger car market.

Tata Nano is a city car being manufactured by Tata Motors since 2008. Designed to lure India's burgeoning middle

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

and the British premium car maker Jaguar Land Rover in 2008. Jaguar-Land Rover PLC is a British

Tata Cars, India, has become the focus of public attention, and has caught the beady eyes of competitors in the automobile industry since it announced it would put the cheapest car ever on the market – first in India, but eventually also in the rest of the world.

TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia’s bubbling construction economy. When presented with the opportunity (financially the government policies made it easier) to gain access to the other markets, they later acquire CORUS which was an established name in Europe, but were not cost effective in their operations (Tarun Khanna, Krishna G. Palepu and Richard J. Bullock, 2009). This acquisition provided them the right synergy by combing the low cost upstream production in India with the high-tech research aspects of Corus and areas like procurement, marketing, back office operations and R&D. This was also required due to the trends in world steel industry whereby there has been a global

Tata Motors has a wide portfolio ranging from a Tata Mercedez Benz truck to diversifying into passenger cars like Tata Sierra,Tata Estate,Tata Indigo and Indica, concept vehicles like Aria Roadster and Tata

The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale, a price of 1 lakh (US$1,600) was widely touted. Since its 2009 debut, the price has increased; while

In January 2008, Tata Motors unveiled its People 's Car, the Tata Nano. The Tata Nano has been subsequently launched, as planned, in India in March 2009, and subsequently in 2011 in Nepal and Sri Lanka. A development, which signifies a first for the global automobile industry, the Nano brings the joy of a car within the reach of thousands of families.

The small car market in India is soon going to be one of the biggest in the world, as major

Ratan Tata, chairman of Tata Motors Ltd., hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival to find out what they were going to be up against. It had strong and convincing features and was actually a good product. Unfortunately there were too many strategic marketing problems that kept it from being as big as they thought it was going to be. We will explain the problems it met and showcase some alternative solutions that could be implemented.