Television Programs : American Idol

910 Words4 Pages
One of the most influential television programs was American Idol. When it first came out, people were mesmerized by the new program. Local news outlets that would come on after the show would discuss the results of the show on-air, people would call in after the show to participate in the voting process. When it first came out, my family and I were hooked on American Idol. The television program, American Idol, and its appeal to consumers and advertisers is the relationship that’s studied in Chapter 2 of Henry Jenkins’s book, Convergence Culture.
At its core, American Idol claims to be a reality show to showcase lesser known singers. But yet, almost every aspect of American Idol can be seen as a type of advertising, for example, Coca-Cola branded the real room, where contestants wait before going onstage, offers soft drink promotions where the winner can go to the finales, and is often a prominent sponsorship figure at the American Idol finalists national concert tour. Yet, despite the blant consumerism that is in these shows, viewers still tune into the program time and the time again. It is this conundrum that Jenkins hopes to figure out in his analysis.
The rise of convergence culture and next generation technologies like the VCR gave rise to an American public that was fed up with ads and “harder to impress.” Jenkins defines the term “impress” from two different perspectives. In the eyes of the consumer, “impress” is used as a verb. Consumers are looking for something
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