Tesco Brick And-Mortar Business Case Study

Tesco is the largest UK store, founded in 1999 by Cohen. It is currently among the principal retailers in the world (Akridge, 2012). The company has undergone different steps to put up with customer demand (Piercy, 2012). Because of these steps, changes have occurred that have increased customer satisfaction (consortium, 2006). This has introduced self checkout systems which have increased sales and save more time while shopping (Jones 2008). These systems also bring challenges (infrastructure network 2002). Different solutions can be used to counter these problems

Selecting a business strategy that details valuable resources and distinctive competencies, strategizing all resources and capabilities and ensuring they are all employed and exploited, and building and regenerating valuable resources and distinctive competencies is key. The analysis of resources, capabilities and core competencies describes the external environment which is subject to change quickly. Based off this information a firm has to be prepared and know its internal resources and capabilities and offer a more secure strategy. Furthermore, resources and capabilities are the primary source of profitability. Resources entail intangible, tangible, and human resources.

Originally Tesco used to be only in-store, by expanding their services online they have created many benefits and opportunities that have changed the way they sell and do business. They are able to communicate easier with their customers, provide an excellent service to their customers and further promote the business with efficiency.

Assessing resources and capabilities means utilizing Tesco 's vast financial resources and employee training leading to greater leverage of knowledge and skill throughout Tesco, creating more effective synergies of economies of scale and scope providing a more efficient integrated supply chain as a source of competitive advantage combined with its core competences. Strategic recommendations included focusing on UK market which comprises most of Tesco 's revenues and to conduct 'disciplined growth ', meaning reducing hypermarkets and increasing Tesco convenience stores to adapt to the consumer shopping trend.

Tesco is able to use the on-line retailers shopping to store vast amounts of customer data. One benefit of this is that when making a purchase, the customer does not have to fill out personal details such as name and address and even credit card number for every transaction.

Among the trends in grocery sales is the rise and availability of digital consumerism, particularly among the youngest generations of shoppers. According to analysts, “one-quarter of online respondents say they order grocery products online, and more than half (55%) are willing to do so in the future.”This trend is attributed to the “growth of online grocery shopping is

On line retail grocery market in the UK is a highly competitive environment and there are many players active in it. Those players hail from both the traditional side of the business, who expanded into on line segment as well as organizations created specifically as an on line grocery retailer. That is the case of the Ocado company.

1. As a customer, what do you want from an online grocery store? How does consumers’ behaviour differ when shopping for groceries on-line vs. off-line? What are the implications of these differences on the operations of an on-line vs. off-line store?

Marketing is used all the time with every business, from local corner shops to International supermarkets. Marketing is the process of promoting and selling a business’s products or services, it consists of four main elements: product, price, place and promotion. The marketing objectives of a business are the goals set by an organisation while promoting its product or services to potential customers.

In this assignment the choice has been made to use Tesco Plc, this organisation was original identified in Assignment 1 and is a different type of organisation to BAE Systems, the other organisation chosen for this assignment. Tesco is the leading supermarket chain and supplies food and other dry goods to the

Tesco Public Limited Company is a British multinational grocery business. It is a general stock retailer and the headquarter is located in Hertfordshire, United Kingdom. Tesco is the biggest retailer in British furthermore the third biggest retailer on the planet behind Wal-Mart (The biggest retailer of USA), and Carrefour (Second biggest retailer of France). With the fruitful of its long haul procedure for development, Tesco has 7,817 shops far and wide with 517,802 workers crosswise over 12 nations included UK itself and different nations which are Poland, Slovakia, China, Republic of Ireland, India, Hungary, United State, Malaysia, Czech Republic, Thailand, and Turkey and more than 80 million shopping trips for each week.

As one of the world’s largest retailers, Tesco’s plc serves millions of customers a week in stores and online. Tesco’s operations in the UK with over 3500 stores and over 310,000 colleagues has strengthened the foundations of the UK business,and it is now expediting plans to offer customers with sharper prices, improved quality, stronger ranges and better service. Tesco is not only a grocery store but also a multichannel retailer, such as Tesco Mobile, offering customers a wide range of products and services to meet their requirements. (tescoplc n.d.) At the

In addition, Tesco delivered new system of hand-held computers for their staff in all of UK stores, which is to provide key information on the sales floor, simplifying their stock and order operation for customers. And they also have tested self-service checkouts in order to help reduce queuing and congestion. All These system has helped to improve speed, quality and flexibility of their staff response to customers' queries.

For many shoppers, time and convenience is just as important as being able to save money when purchasing groceries. People have various tasks that they perform during the day, for example housework, picking up children from school and attending meetings. Therefore, offering a service that saves them from going physically to supermarkets is a big plus for Morrisons customers. Online grocery services provide a rescue for busy parents and couples. Another advantage of online

Tesco had to adapt to the local requirements, offering new solutions to previously recognized issues, by combining centralized purchasing and working with local suppliers, Tesco achieved economies of scale and transfer the benefit it to its customers in its express outlets. It actively engaged in creating a favorable environment in various markets; from bringing its UK based suppliers to USA and setting up in DC to engaging in Thailand with local community to explain the benefits of its value chain.