Tesco & Globalization Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc325129042" 1.0 Introduction PAGEREF _Toc325129042 h 4 HYPERLINK l "_Toc325129043" 2.0 Application PAGEREF _Toc325129043 h 6 HYPERLINK l "_Toc325129044" 3.0 The Challenge of Globalization to Tesco PAGEREF _Toc325129044 h 11 HYPERLINK l "_Toc325129045" 4.0 Recommendation PAGEREF _Toc325129045 h 12 HYPERLINK l "_Toc325129046" 5.0 Conclusion PAGEREF _Toc325129046 h 13 HYPERLINK l "_Toc325129047" 6.0 References and Bibliography PAGEREF _Toc325129047 h 13 HYPERLINK l "_Toc325129048" Appendices PAGEREF _Toc325129048 h 17 Introduction Tesco PLC has created a highly scalable profitable business model for capitalizing on the potential to deliver unique shopping experiences in nations globally while also ensuring high performance of their own supply chain. Inherent in this ability to intermediate between the unique requirements of the nations and regions they choose to compete in relative to keeping their supply chain performance at an optimal level is inherent in their reliance on several strategic governance and planning frameworks (Gripsrud, Benito, 2005). Beginning with Tesco's ability to interpret and respond to cultural cues in the market then translate them into unique regional expansion strategies, the company shows insight into cultural dimensions that align to Hofstede's Cultural Dimensions Model (Hofstede, McCrae, 2004). Tesco has the unique ability to sense the needs and
Tesco Plc is a Public Limited Company who securities and shares are included in the stock exchange and list of different countries. In UK, companies like Tesco Plc are registered under the companies Act 1980 and its shared are offered to public in regards of limited liability. In addition, Tesco is associated with retail sector that carries out a majority business of the company and contribute their share in country’s economy to a huge scale. Apart from the retail sector, Tesco Plc faced tough competition all over the world from companies like Wal-Mart, Asda, Sainsbury, and others. Although, Tesco is not in dominating position in the current retail market in the UK, but the company is one of the biggest retail companies working in the UK, North America, Asia, Europe and other. The company
This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the report by Deloitte, the retail industry is undergoing immense changes and faces a tough competitive
TOC \h \z \u \t "Heading 2,1" Topic 1 Due by Wed Oct 2: PAGEREF _Toc368407018 \h 2Topic 2A Due by Wed Oct 4: PAGEREF _Toc368407019 \h 3P Argument: PAGEREF _Toc368407020 \h 6Rule of Law: PAGEREF _Toc368407021 \h 6Conclusion: PAGEREF _Toc368407022 \h 6References PAGEREF _Toc368407023 \h 8
In times of fast progress, in terms of economic development and globalisation, many multinational companies are extending their business overseas. One of those many firms is Tesco. This report will elaborate more about how Tesco failed in America when it encountered cultural and economic differences.
A Multicountry approach is one in which as organization’s strategies vary according to the countries in which it does business (Coulter, 2013, p.202). This approach is centered on creating an advantage through differentiation. The products, marketing, and distribution are tailored and adopted to local culture and customs. Such local responsiveness is important when significant country to country differences exist (Coulter, 2013, p.203). An example of this would be McDonald’s Corporation. To appeal to the local customers’ palates in Singapore, they added rice burgers – fried beef slices served between two pressed rice cakes, to its menu.
Tesco PLC is one of the largest retailer in the world and by revenues it is the third largest , started in Welwyn
‘Explain the meaning of globalization and discuss critically, illustrating with examples, the impact globalization has had on a country, industry, or business of your choice.’
TOC o "1-3" h z u HYPERLINK l "_Toc323033432" Executive Summary PAGEREF _Toc323033432 h 2
Tesco’s local adaption strategy in South Korea involves selling products and services based not on the UK experience, but on Korean customer demand. Tesco in South Korea provides live octopus, pet iguanas, fish chopped up alive sushi-style, and dental services as a way of their adaption strategy to appeal to South Korean’s culture. Hofstede’s Uncertainty Avoidance
TOC o "1-3" h z u HYPERLINK l "_Toc322766293" Table of contents PAGEREF _Toc322766293 h 2
TESCO is top leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience store in the United Kingdom, Ireland, central Europe, and Asia. TESCO started life in 1919 when Jack Cohen started surplus groceries from a stall in the East end of London. MR Cohen made profit of 1 from sales of 4 on his first day. TESCO brand first appear five years after in 1942 when he bought shipment of tea from a MR T. E Stockwell. From that time TESCO slowly improve in retail business and now they are take top position in UK retail business. Tesco aim is provide best products for their customer and make sure about customer requirements.
TOC o "1-3" h z u HYPERLINK l "_Toc334650418" 1.0 Introduction PAGEREF _Toc334650418 h 3
There are several layers to evaluate when it comes to conducting a culture analysis. Therefore, conducting a cultural analysis was very difficult, especially while attempting to decipher assumptions based on limited interactions and depending mostly on observations. The end goal of supermarkets is to obviously sell their products, but besides the obvious, there are some clearly visible cultural differences among the three supermarkets that were culturally analyzed. The reason for analyzing supermarkets was because of the fact that they are more of a necessity for survival than mostly any other business. Supermarkets provide a vital role by providing readily available food sources for communities. The interesting thing is that the supermarket business is very competitive due to the abundance of them. Although, all three operated similarly to each other, there were some noticeable differences in their culture. Northgate, Sprouts, and the main San Diego military Commissary were analyzed. Deciphering the unique organizational cultures was taken from a customer perspective. Cultural differences were in the form of store artifacts, communication methods, internal communications, external communications, and the overall feel of the stores. Altogether, these are the things that really differentiated all three supermarkets.
An organisation needs an image, which projects itself as a responsible and trustworthy which is not only interest in making money but also places the interest of its customers as well. In this assignment we will review different aspects of Globally Integrated Marketing Strategy and our focused organisation will be Marks & Spencer. We will focus on its IMC practices and how they act as part of the organisation’s strategic framework. The study will consider M&S operations in UK and UAE for its research purposes and will elaborate how resembles as well as differs in
TOC o "1-3" h z u HYPERLINK l "_Toc331191870" Executive summary PAGEREF _Toc331191870 h 3