The Advantages And Disadvantages Of Digitalization Of Broadcasting

The media’s job is to entertain, inform, and educate society on what is going on around the world. The media entertains society by reporting stories that amuse people. The educational function of the media is about allowing society to know their legal rights. The informational aspect of the media does not need to be explained; it is self-explanatory. Within the last three decades, the media’s role has changed dramatically. The media went from using telegraphs, post offices, newspapers, magazines, radio, and television to using cell phones and tablets. In the modern era, which is also sometimes referred to as the information age, global networking and global communication have shaped modern societies. The majority of

Television is so popular that it is almost a vital part of life to most people. According to the article “The Real Golden Age of Television”, the first successful demonstration of electronic television was introduced on September 7, 1927. (Handy & William). It was designed by Philo Taylor Farnsworth. Charles Jenkins is also an important person to the creation of television because he created the first mechanical TV on June 23, 1925. (D’Addiro). These two men are responsible for what we have today; good quality television. Since then television has brought tears, laughter, joy, and many other memorable moments to the lives of people. Television came to its own in the 1940’s and 1950’s. During this time period television began to emerge into the households many families. This was something new to people. Never would they have thought of being able to sit in watch entertainment out of a TV screen. Then in the 1964 was the beginning of the “old” golden age of television. The reason for this claim is for the invention of color television made it more popular (Clapp). All television programs were in black and white before this unbelievable creation. This gave television viewers a better experience than the past because they were able to see things differently. Though the era was magnificent there was more to come. Time advanced into the 2000’s and so did television. Many

Before we television existed people had to depend on Radio stations to receive there little bit of entertainment and news. But in 1878, the invention of TV began. The first TV made didn’t look anything like the way TV’s look today, it was a mechanical camera with a large spinning disc attached to it (Kids Work). But as over the years, of course inventions of different TV’s progressed and by the 20th century about 90 percent of our population had a TV in their household(). Television today is mainly used for people take a break from their life by relaxing and enjoying some entertainment.

The advancement and development in delivery of media content has also affected the audience’s behavior in certain manner. In distant past, families use to gather around the only television screen in home and enjoy the prime time programs aired by these limited broadcasters. “Millions of households already have cancelled pay-TV subscriptions - up to 10 million U.S. households are currently broadband-only. And about 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer. That number is expected to increase to 53 percent or 175 million people by 2018.” Anderson, Mae, and Michael Liedtke. "HBO Unleashes Streaming from Cable Contracts." The Charleston Gazette, 16 Oct. 2014. Web.

The television industry is one of the most rapidly changing media industries to date. Its evolution from black and white, to colour, to digital and now three-dimensional viewing, there is nothing slow about its development. Focusing particularly on commercial free-to-air (FTA) television, the FTA television industry plays a critical role in the Australian ecosystem. Due to its free delivery, it generates $3.2 billion per annum in economic and advertising surplus (Venture Consulting, 2015). This is why the value of commercial FTA television to the Australian public remains high whereby FTA television is watched by more than 14 million Australians daily (Free TV Australia, 2014). However, television nowadays is much more than a medium of entertainment and information. It is also used as a method for engaging in social interaction (Morely, 1986, p. 22), and this digital divide of interaction is what harms the television industry. The launch of streaming services not only confronts the traditional ‘linear’ TV format by allowing users to select what they want to watch and when they want it, it also broadens the offering to almost any device (Spooner, 2015). The research methods in the television industry despite its strength as a medium, must however, walk hand in hand with the fast progression of new technology and challenge the rise of digital omnivores.

As radio became more wide-spread the invention of the television became another source of connection around the world. People were not only able to imagine, they were able to now put a visual connection to the artist and actors. This bring more reality to what the people had already visualized through radio in the early 1950-1960’s. Television paved a way for out of the home entertainment as well, movies and films were now the biggest used of entertainment out of the home. People were able to leave their homes and travel to different cinemas and theaters to watch movies and films that were not available on regular TV’s.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

No one can deny the fact that media is the most powerful tool of communication? Communication and interaction are the constitutive parts of everyday life. Our morning starts with the news that we get from morning newspaper, radio or television. Every generation the developer has a plan to improve media. In the modern world, people consider media as one of the most requirements that people can’t dispense from it. Media is everything, and the world seems to be nothing without it. It is difficult to imagine how people get to know some important news without newspapers, magazines, internet, and radio. Everybody a lot of methods helps him to collect the information. This paper is about defining types of media and their differences, defining the important role that media played, and determining the advantages of media.

Many years ago, people gathered around the TV-sets and later on families together with friends met up and watched their favourite shows. Nowadays, due to the availability of low-priced technology as well as various channels and programmes, people lock themselves in a private space watching TV. (Harboe cited in Nicole C.Stephan W.Brenda B.Christine G. 2015). As a result, people have multiple preferences in TV programmes but nowhere to express their opinions. “One-way” communication in television industry is facing a big challenge. Web 2.0 comes out and provides a revolutionary opportunity for television industry, after that, social television is born at the right moment.

Both traditional and new media provide information, news and messages to inform us happenings around the world (UK Essays, 2013). Regardless of if it is the newspaper, magazine or Facebook, e-magazine, all types of media are able to relay information and entertainment.

Certain media theorists such as Sherry Turkle do an incredible job on studying these properties of technology and their bearing on us, but sometimes seem to dwell on the negative side of the analysis. In short some of these media theorists do astonishing work studying the impact socially that using and communicating through modern technology has, but then takes a negative stance due to their archaic understanding of what is capable with these technologies. We have come so far in the past years in advancing humanity and its natural predicaments while being heavily reliant on technology to communicate. Not noting that advancement is pessimistic and

In the 1970’s many more transformations were happening in media. The development of the internet was still underway and won’t become readily available until the 90’s to the general public. Public access television was created. “The

FEEDBACK: -there are proceedings that the communication to the advancement which is incomplete without a feedback and ICT facilities is in an important stage, both in the electronic and in the print media. In broadcasting, ICT has put a bridge between the gulf and broadcasters and their audience or a viewer as far as feedback is there. For example, mobile phones, made it easier for many broadcast audience or viewers to help on air programs through the expression of opinion, grievances, and commendations. These technologies also enlighten the audiences to send short text messages to broadcast stations for

What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.

Every society, no matter how civilized or uncivilized has its totality and way of life. This pattern or way of life is carried on from one generation to another. It is technically and naturally impacted on to the young one’s through various channels of communication Of which one of the outstanding is the electronic media which is the radio and television.