The American Dream: The Cadillac Commercial

Most commercials that are seen during the super bowl are humorous or have one purpose and that is usually it. In 84 Lumber’s commercial “Compete the Journey”, it focuses more on a secondary purpose. That they welcome immigrants to multiple audiences. The commercial “Complete the Journey” is effective to persuade the super bowl audience to buy their product and trust that 84 Lumber believes in the American dream.

However, currently the American dream appears to be based more on what people have, and not what it took to acquire it. The red, white and blue fireworks surrounding the Nissan Altima in the first ad compliments the advertisements patriotism theme. The fireworks are included for the sole purpose of causing the consumers to feel a sense of national entitlement if they purchase this product. Jack Solomon further supports this idea in Masters of desires when he states “Rather than fostering contentment, the American dream breeds desire, a longing for a greater share of the pie” (Solomon 543). Meaning Americans are under the false conclusion that the more they have the closer they are to living the American dream, causing them to feel a lack of fulfillment when there is something in a patriotic ad that they do not have. Through including the patriotism theme within the ad, advertisements are subsequently changing the traditional ideals of the American dream into something that revolves more around material objects and less about one’s personal aspirations. Furthermore, the ad displays in all caps “FREE TO CHOOSE 4th of July EVENT” across the top left corner of the advertisement. This was embodied within the ad for the purpose of attempting to get the consumer to make the connection between the Altima and

This commercial presents a simple story, unlike a more common vehicle commercial that typically endorses the product by delivering facts and information. Chevrolet, nor anything about their vehicle, is verbally mentioned at all in this commercial. The idea of this commercial is obviously to advertise Chevrolet’s product, an Equinox in this case. However, the purpose is deeper than just to show off and market their vehicle. The clear purpose is to touch hearts through its warm story of a golden retriever named Maddie who has

Overall, this commercial might give fathers ideas on what car is the right one for their child. Logos, ethos and pathos can be found in this Super Bowl commercial. Logos and ethos were used to mislead parents to buy the car in the future or in the present.Pathos was used transform feelings to the audience. Also, it would be controversial to say to buy this car because it might not be useful if parents are not able to track down their sons or daughters with a one mile radius or people have to have access through a Smart

In 2012, Chrysler released a Super Bowl commercial called “It’s Halftime, America” featuring a voiceover from actor Clint Eastwood. “It’s Halftime, America” is seen as an inspirational commercial to the general American public, telling the people watching that America is experiencing a halftime, and is about to come back. Chrysler uses the example of Detroit as a city coming back from desperation and hopelessness, and Eastwood’s voiceover narration makes more effective. The rhetoric behind the commercial is used very effectively, as the commercial is seen as a hopeful message to Americans, and using traditional American values to drive that message of nationality and pride. The message, however, is completely wrong. The commercial, in a sense, is an example of common culture and embracing nationality too

The traditional definition of the American Dream is the belief that everyone is given an equal opportunity to prevail and rise within the social hierarchy. Companies use the concept of the American Dream to appeal to their consumers to buy their product. In his essay “Masters of Desire: The Culture of American Advertising,” Jack Solomon writes, “the American Dream has two faces; one communally egalitarian and the other competitively elitist” (167). Although egalitarianism and elitism are at odds with one another, companies advertise the two together. Apple Incorporation is an American technology company that began advertising their products in 1970. Nineteen seventy magazine advertisement “A is for Apple”, 2009 commercial “Elimination”, and

The commercial uses fear as a stimulant for people to buy the Chevy truck so they will survive. At the opposite of fear is the opportunity of feeling safety since a driver of a Chevy would feel safe since a Chevy driver is supposed to survive in this imagined apocalypse. When the song starts to play in the commercial it gives a sense of victory by surviving, leading people to the thought that driving in a Chevy would make someone feel victorious and successful when they drove this vehicle; giving people a feeling that they may feel is missing from their lives. Chevy does an excellent job of playing on people’s emotions through the music, imaging, and the dialogue within the commercial. The General Motors Company, the owner of Chevy, uses the tools of Ethos, Logos, and Pathos to reach the audience in such a way as to convince them that they must buy a Chevy truck to be a good person and to feel safe and

Of course, there is a high number of Americans who are not involved in the city lifestyle for many live in suburbs and small towns. In this commercial, the city has the man familiar surrounding and it provided him with a sense of beauty in which he is able to call his own. Because his home is such a fulfillment, he is capable of sharing this with the women. As for many American citizens, their area in which they live in significant to them for it is part of who they are.

The exhibits of the cabin and the wilderness indicates the desire of the settlers building homes out of pure wilderness, using their imagination beyond the stars to achieve and continue to strive and progress. The fresh crisp air invading the Americans to feel free to do the impossible, to dream and believe that the sky is the limit. The Chevy Silverado ad is a representation of what the American spirit is all about and how it has been a huge part in our history. Also, the captivating scenario of the open, empty land background manifests a different timeframe with no technology. The display of the red pickup truck in front persuades the audience to swallow and give into the Silverado, indulging them to believe in the capacity of doing more such as traveling, being able to relocate and explore. It also embarks it by having smarter components which makes it easy to navigate the land, and is strong to hold the impossible. The security blanket that twisted over the audience is into making them feel secured because somehow the trucks components can be related to the logic, and sympathy of a mankind. The components that were assembled into the ad were not vividly specific, but they were definitely tied into American values, which is a representation of the American spirit. The Chevrolet Silverado embodies the mindset of exploring new frontiers with great optimist and

There are many people that toil and sweat every day, but never can make it to a level where they can live a lifestyle shown in the commercial. The commercial while decreeing the greatness of something so noble such as hard work, seems to snub its nose at hardworking people who never became rich. It’s not because these people didn’t work as hard, or are lazy. These are the people who didn’t have the opportunity to become educated, or control the geographical location in which they were

The whole journey of Busch tells the story of the classic American dream: coming to America to pursue your passion and to have a safe place to live, but not without working for it. Many people are first or second generation immigrants that are told stories of how hard it was for their families to start in American and this aspect of the commercial allows them to connect to it directly.

The American dream is what makes people from all around the world to want to move to America. The American dream is what makes America wonderful. The American dream has been categorized as an equal opportunity to attain success through hard work. The end result of the American dream for the universal people is for that character and their loved ones to be living contentedly for the rest of their lives. However, this is not the same apparition that every individual has of the American dream. The American dream differs from many different social classes of people in America. Comparing the picture of the American dream between the upper-class, middle-class, and lower-class can result in different situations. All in all there are many different discernments of the American dream for discrepant social classes yet every American in their lifetime will want to achieve their version of the American dream.

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?

The second book in the study is written by Roland Marchand and is called Advertising the American Dream: Making Way for modernity 1920-1940. Marchand was an American historian from Seattle, who taught at the University of California where he was the co-founder of The History Project. In 1955, Marchand graduated summa cum laude from Standford University where he received a B.A. in journalism. He spent the next three years, serving as a naval officer. In 1961, he returned to Standford for his M.A. and then his Ph.D in 1964. After he earned his Ph.D he joined the faculty at the University of California. His specialties included 20th century American History. During his life, Marchand published three American History Books: The American Peace Movement