Elevator Pitch
Cue Digital Media is a full-operational digital marketing firm that specializes in the influencing, marketing and offering of video services for sports, entertainment, news and media company. Our goal is to use the power of the social media to enhance the marketing services offered to our clients. We make use of the power of search engine optimization to ensure the news or information received from our clients reaches a global audience (CueDigitalMedia, 2016). We also offer other web marketing services such as using our high scores to improve on the traffic of our clients ' websites.
Overview
As one of Canada 's leading digital advertisement firms, Cue Media is an online firm that deals with the dissemination of online news, entertainment and sports news. The company also offers marketing and advertisement services to other companies by use of online platforms that apply the search engine optimization to increase traffic. In addition, it also deals with creation of branded entertainment, partnerships and sponsorship with major brands such as Fortune 100 brands (RogersDigitalMedia, 2016).
As part of its growth in the digital and content marketing industry, Cue Digital Media has been increasing its niche over the years. Comscore Media Metrix reports that as of October 2013, Cue Media was able to increase its reach to over 10.3 million unduplicated Unique Canadian Males (CueDigitalMedia, 2016). This was in addition to the exclusive and selective reach the company
DSMM:
Digital and Social media tools/website:
Netflix/TVNZ ondemand: The reason why streaming the shows using Netflix would be the best idea to show is they have their own ‘Netflix Kid’ section where they are all ‘child friendly’, it provides the platform to watch whenever the children is able to do on their free time and you can go back and forth to see the previous steps if the child is lost on what the next step should be like. Adding on, more than 80% of American under the age 35 have Netflix
Digital Media Participation: How Fans Interact Online is a short documentary about how fans show their support to their celebrity idols with the emergence of social media. Our group chose this topic because we notice how fans show their support by going to mall shows or by using certain hashtags on Twitter and make them trend worldwide. This documentary film aims to change the perspective people have on fans that they are cheap, desperate, and low class.
With this interactivity and digitalization
Critial analysis of Tate Digital Strategy 2013-15.
Introduction
As one of the most excellent British modern museums, Tate Modern ran several digital strategies aim to creat incomes and build interactive communication with their audice. In that process, Tate proved how important that digital communication offered to museum to create and nurture an engaged arts community and to maximise the associated revenue opportunities. In the three years, Tate Modern had improvement on their incomes, however
1.7 Digital forensic investigation methodology for social media
Jag and Kwak (2015), provides a digital forensic methodology which can be adopted when conducting an investigation of social media sites. The proposed method considered different digital devices. According to the Jang and Kwak (2015) the proposed model is efficient in terms of process, digital device classifications, and the evidence collection from the social media and evidence analysis. By using this method into the social media will
A SOSTAC® and PRACE planning checklist for online marketing
Table of contents
Start here – how can this template be used? 1
SOSTAC® Digital Marketing Plan outline incorporating RACE 2
SITUATION 2
OBJECTIVES 2
STRATEGY 3
TACTICS 3
ACTIONS 4
CONTROL 4
Start here – how can this template be used?
SOSTAC® and RACE are two of the main tools we’ve created to help marketers plan and manage their marketing. It’s no surprise that we've had several questions asking
Digital forensics (sometimes Digital forensic science) is a branch of forensic science encompassing the recovery and investigation of material found in digital devices, often in relation to computer crime.[1][2] The term digital forensics was originally used as a synonym for computer forensics but has expanded to cover all devices capable of storing digital data and is now used to describe the entire field.[1] The discipline evolved in a haphazard manner during the 1990s and it was not until the
To : Head of Digital Marketing
From: Executive – Digital Marketing
Date: 30th November 2016
The following report contains a pile up of an analysis of key areas of the digital marketing environment carried out for Amana Takaful PLC. The derivation of the analysis will provide key strategic options for online customer acquisition through email marketing and display advertising.
3.1 Analysis of the external digital marketing environment of Amana Takaful PLC
Bayerl et al, (2013) states that technology
Case Study: USA Today and Hearst Publications
In order for a company to consistently excel and become successful long term, it is important for them to use SWOT analysis and PEST analysis. Using these tools allows companies to consistently re-evaluate their current standing and take both preventative and advancing measures to ensure success for the company in coming times. Both USA Today and Hearst Publications are involved in keeping the public updated on current events and trends.
USA Today is
Executive Summary
An Executive Report advising HMV’s Management on competitive strategies. In this analysis we will take a look at the biggest entertainment media seller with physical stores in the UK. The contents of the report are an analysis of the company’s current competitiveness and recommendations on the future strategic direction of the company.
Introduction
With the rise of digital media and broadband capabilities, many brick and mortar sellers are faced with challenges to sustain
advances in digital technology, the scope of digital crimes has also increased multi-fold. Digital forensics is a science, which involves collection, preservation and documentation of the digital evidence from various digital storage media. This entire process must be undertaken in fashion that is appropriate forensically, and results in collection of data, which can be made admissible in a court of law during the investigation of a crime. Since most of the transactions today happen across digital media