The Automobile Industry Revisited

To ensure that Glenn can build a respectable reputation as a car detailing business, Glenn must be able to grab a segment of the market in his area where a few competitors already exist. Glenn can penetrate the market by employing different marketing and promotional strategies to ensure that he’ll see success and profits with his limited resources. Glenn’s main objective for his business strategy is to provide cleaning and maintenance to both the interior and exterior of vehicles to preserve their condition by using quality name brand products and precise, hand-done work. Glenn has already identified the different segments of car owners: owners of older cars that are in poor condition, but served the purpose of transportation; owners of newer, mid-priced cars; and owners of expensive cars costing more than $35,000.

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

Affordable vehicles aims to expand by working hard as a small business and networking in the industry, connecting with mechanics for long term business on a regular basis contact tyre company, contact engine part manufactures and look to do business internationally in the future however local is a priority.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Marketing is a strategy that all organizations use in today’s society. In one way or another, business’s today need to market their purpose of existence. Although the strategy of marketing may be different in every industry, the basics of marketing are often times the same.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

The company I have chosen is a vehicle manufacturer called Octopus Vehicle’s. They currently have been given the opportunity to supply EU sourced cars and export them to many countries around the world. They have been offered offices based in Spain and Holland and currently have one in the U.K.

Premier Auto provides a wide variety of services as a local business. They tint windows in automotive applications as well as commercial and residential. This particular service they offer is very beneficial to potential customers because of the benefits received from window tint. Some of these benefits include protection from UVA & UVB rays, privacy, and safety protection. The other aspect of the business is used car sales with available in house financing on most vehicles on the lot. The window tinting section of the business opened in its current location of Albemarle NC in 2006. Previously there were 2 other locations, one being in Concord NC and one in Salisbury NC. With the opening of the Albemarle location, the company decided to shut

I chose this industry because we do not have many local distributions. For that I chose this industry. The meaning of motor dealership is a firm that sells and buys cars, and it has different brands of cars. As well, the industry is local distribution they do many things like selling different kinds of cars like: Toyota, Hino, Lexus and GMC, Jeep, Nissan and others brands in the world. Motor dealership sells new cars and used cars for the customers. Motor dealership is dealing with the variance brand of cars then they sell it to the customers. They also do other things like maintenance services for cars and automobile parts. Moreover, they are appoint technicians and experts people to stock and sell spare parts of cars and warranty operation

The American auto industry is one of the largest in the world, with fourteen major auto manufacturers (that produce a combined 55 brands) making the US home, including the big three; General Motors, Ford Motor Company and Chrysler. In 2010, the automotive industry was America’s top exporter, generating over $100 billion in exports and producing nearly 8 million automobiles. Auto manufacturing is leading in innovation and technology with auto companies, occupying 8 positions of the world’s top 25 spenders list for research and development. We now have driverless cars, Connected and Smart Cars that offer internet connectivity, can alert you if there are any problems with your vehicle, and speak to other cars. With the advancement of technology in the automotive industry, scholars have noted that carmakers are now heading the military and space industries in technological innovations. Congress’ aim was for a third of the military’s combat fleet to consist of autonomous vehicles by 2015, The New York Times reports the U.S. armed forces is lagging behind today’s auto manufacturers. Even with all of the successes and advancements of the automotive industry, there are still very real environmental challenges that plague them; such as global competition in the industry, new technology for powering the product that this industry produces, the effect of emissions on the environment and government reactions and consumer opinions about the product the

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.