AVIA3101 Individual Assignment
Si Yat PONG (z3440479)
Option 1
General
The aviation industry of China began for around half a century. As a developing country, the economy of China has a massive increase, but the strictly controlled airspace and complicated regulation limited the growth of China Aviation. Recently, new measures such as more efficient airspace approval process, have improved the situation and giving hope that the market will rise. In fact, the market has rapidly increased. As the China government giving ways to develop the aviation industry, more and more have negotiated increased capacity with China, Australia is one of them.
In the past 10 years, the demand of travelling between Australia and China keep increasing at a high rate, especially after 2009 (fig 1) [International Airline Activity—Time Series. 2015]. Due to the rise in demand, major airlines such as Qantas China Eastern and China Southern have a massive expansion in terms of no. of flights and route network. With annual passengers of around 850k, China has become a key source market for Australia. Airports are also trying to attract Chinese travelers. For example, in Sydney airport every Chinese New Year, Terminal 1 would celebrate with Chinese-Themed declaration, launching simplified Chinese site and deployed Chinese-speaking Ambassadors to assist Chinese customers in Terminal 1. China aviation industry is absolutely one of the largest and fastest growing economies. (fig 1)
Airline Strategy
Air Canada has been in the business of air transport for an extended period of time. Due to the experience and the exposure of the carrier in the field, it has made a commendable progress through many strategies as well as customer proximity. One of the approaches taken by the airline involves the identification as well as an implementation of cost reduction initiatives in a bid to increase revenue from its operations (Air Canada, 2016). It is also attempting to connect with the existing carriers across the world to connect the current customers to the international world. This approach has been adopted to increase its competitive advantage over other existing airlines.
In today’s business industry, the globalization process has become an important aspect and fundamental force. The elements that contribute to globalization is the environment, culture, regulation and technology and production. While the advancements globalization has increased greatly, so has the advancements in airline industry with their aircraft (Shevell, 1999). Globalization also provides a great amount of potential profits to nations and their corporations (Button, 2008). Air transportation has evolved into a major industry (Kroo, 1999). The airline industry’s continuously grows and is facilitated through its international investment, tourism, world trade and economic growth (Kroo, 1999).
In the local region, Qantas managed to outweigh its competitor by gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates airlines. However the situation is not the same in South East Asian region as Qantas only managed to obtain about 15% of market share compared to likes of Air Asia who leads the market share with 60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent to 2.9 billion passengers by 2034.
Recently Qantas has partnered up with Emirates in an effort to channel Europe-bound travellers through Dubai International Airport in a mutually beneficially arrangement, an example of business-to-business geographic segmentation marketing. Qantas encourages tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of Australia. This is a marketing strategy that serves multiple purposes, it stimulates Australian tourism abroad while firmly associating Australia with Qantas and also encourages ‘brand loyalty’ from Australians who wish to support their country. Because of the large variety of airlines both internationally and domestically, Qantas has marketed themselves towards service; they are the only “full-service” airline in Australia.
American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.
Flight Centre describes itself as a global discount flight specialist. Taking into consideration the relative size of the Australian and international operations as well as the availability of information on global environment and competitive factors, for this analysis, it is more appropriate to consider the Flight Centre’s industry environment as “The Australian international and domestic airline
The aviation industry has been different however, as to date; it has mainly been dominated by two main Western players Boeing and Airbus. Now that China has also entered the Aviation industry, it will not be fool hardy to say that the Aviation industry is bound to undergo another transformation.
The aviation industry of any nation acts as a contributor to its economic growth, helps in globalisation and creating an international image. It is the best in terms of the fastest, safest and convenient mode of travel. Even though it is an expensive one, it is expanding its markets across the middle-class who are ready to spent money on leisure trips. Thus it is truly stated that aviation forms a vital core infrastructure area without which a country economy is handicapped.
The growth of airline industry in any country is directly proportional to its GDP growth; the greater the business activity, the more air travel and the higher the GDP of the country. The demand
The Asean “Open Skies” agreement to be implemented by 2015 will allow us to increase the frequency and locations we fly to within Asean, we are well poised for these increases with the purchase of 48 new aircraft.
China has a rapidly growing aviation sector from 2600 aircraft to 4500 in the next five years (GTIN, 2011)
The Airline industry is a large and constantly growing industry. It facilitates economic growth, international investment and world trade and is therefore central to other industries as well for globalisation. There are various forces which lead to globalisation in airline industry. Key drivers of change are forces likely to affect the structure of an industry; sector or market. (1).
This explosion provides research of how the UK Economy contributes to the Aviation industry in various way with the standard points and innovation – have impacted on UK economic growth through the Aviation industry. By this report, contribution to UK economy has explained such as trade, tourism, employment and government tax. This report will pay particular attention in trade contribution current status, value added contribution details of Tourism impact, direct and
Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and
There are many aspects that aviation industries must consider when it comes to ethical practices. From environmental factors and proper maintenance to business standardizations and policy practices. In today’s markets the edge to a successful business can be determined on who is willing to abide by the rules rather than those who are willing to bend them. For decades this has been a struggling part in the aviation industry. Defense contracts, environmental complaints, social disturbances and failures to apply proper practices in maintenance has caused many to doubt the industry itself. Over time the aviation industry has had to come up with solutions to all these problems at the same time making a profit to sustain their operations.