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The Case Of Dow Corning And Direct Television Article

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In summarizing the case of Dow Corning and direct Television article, is where two companies transform their businesses approach to mobilizing the Customer Relationship Management (CRM). CRM can be defined “as a process that involves planning to implement strategies, develop information systems and use of technology that focuses on offering value in the form of satisfaction for customer service (Reference of Business, 2016)”. The process is done by automation, cross function systems and customer service processing to be equipped the business and vital information to render quality services to their clientele. The term cross-functional system, “allows these programs to integrate with another system (O’brien & Marakas, 2009).” to complete a task. An essential element for assisting stakeholders with this protocol is allowing adequate timing, quick delivery and quality service of information at their disposal versus having the salesperson place the customer on hold while they try to access the information using several tedious methods for retrieving the data information on behalf of the client request. Therefore, Reeves and Walters’s e-business efforts were to enhance the customer attention to utilizing the newest method of these conversion strategies to moving forward with the mobilization transformation. The first step of the process is to have knowledge or insight about the finished out of the project. Secondly, it is vital to let those stakeholders (staff, customers, and

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