The Case Of Google Inc.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Alphabet Inc. is an American multinational company created in 2015. It is the parent company of Google and several other companies that are owned by Google (Inc, 2015). The company is based in California and is headed by Google’s co-founders, Larry Page and Sergey Brin, with Larry Page serving as the CEO and Sergey Brin as the president (Inc, 2015).The process of reorganising Google into Alphabet was completed on October 2, 2015 (Inc, 2015). The biggest and most noticeable change came with the announcement that Sundar Pichai would be the new CEO of Google (Inc, 2015). Alphabet is nothing more than an umbrella company for all Google’s subsidiaries (Inc, 2015). There are seven individual companies underneath Alphabet, each with its own CEO and leadership. Alphabet Inc is a collection of Companies (Reuters, 2016). The Company’s collection include Calico, Google’s healthand Longevity effort; Nest its connected home business; Fiber, its gigabit arm; and its investment divisions such as Google Ventures and Google Capital, and Incubator projects, such as Google X (Reuters, 2016). These will be managed seperately in Alphabet. Google Inc will retain search, ads, Google Maps, apps, Youtube, Android and cloud infrastructure. Alphabet’s portfolio will include industries like Internet, Computer Software, Telecommunications equipment, Health care and Biotechnology (Reuters, 2016).

(Refer Annexure for the Figure 1 and Table 1 for the Organizational Structure before the Restructuring and Figure 2 and Table 2 for the Organizational Structure after the Restructuring.)

The Google search engine was designed by two Stanford University graduates Larry Page and Sergey Brin. An article in St. James Encyclopedia of Popular Culture entitled “Google” summarizes the rise of Google 's popularity in society. According to the article, Google was initially called BackRub, but was changed to Google in 1997; a mathematical term called googol, which is the numerical one followed by one hundred zeros. The term reflects Page and Brin 's mission to organize a seemingly infinite amount of information on the web. In 1998, PC

(2016), Larry Page is not a typical CEO in the modern day business workplace. As chief executive of Alphabet, Mr. Page is tasked with figuring how to spin Google’s billions in advertising profits into new companies and industries (Dougherty, 2016, pg. 1). Larry Page is a leader that is working, not one, but rather numerous means at an opportunity to ensure that he can give what's best to Google and his representatives and that is the thing that makes him Google's CEO, as well as an incredible leader that will doubtlessly support Google's administrations and keep up worker

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

John Battelle’s book discusses the incredible story of the unexpected success of Google. Not knowing what it would become, Larry Page and Sergey Brin, created Google in March 1995. It started as a research project when they were pursuing PhD

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

For this research paper, I would like to select Google Inc. as a public company. This research paper would be helpful to prepare horizontal analysis of income statement and balance sheet of Google Inc. and to perform ration analysis to know the financial performance of the company.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Back in 1996 two students from Stanford University, Larry Page and Sergey Brin, credited a web-based search engine for the internet. The program 's first name was Backrub and was later changed to Google in 1998. Google is one of the best known and admired companies in the world. Their search engine on the internet today usually gets 1 billion searches per day. Google grew from 10 employees working in a garage to over 10,000 employees worldwide.