Introduction
Green marketing, first introduced in the early 1990s, has drawn increasing attention amongst citizens. Correspondingly, study and research about the topic has flourished, such as the "LOHAS" theory, which describes a developing market that attracts consumers, whose purchase decisions can be influenced by their environmental awareness (Todd, 2008). Recycling is an important part of "Green Marketing" (Mathur & Mathur, 2000). To practice recycling better, some on-campus activities have started. According to Wan, Cheung, and Qiping Shen’s (2012) research, the university is a suitable testing ground to combat environmental issues, as it is an epitome of the whole society. This proposal will explore the composting scheme in the University of Exeter.
It is important to practice composting in the university, as 30% of the waste going to the landfill can be used for it (Kamloops, n.d.). Reducing solid waste is one of the pivotal strategies to develop an environmental-friendly campus (Smyth et al., 2010). There are several benefits, such as reducing the use of chemical products, helping to mitigate climate change locally, and saving the cost attached to more effective waste management system and less transportation expenses of garages. Besides, on-campus composting products can also be used in surrounding communities (McClure, 2009). Most importantly, when applied to the garden, composting increases the fertility of soil by holding the nutrients and water plants used
assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality
An elementary and intermediate school using bokashi composting to reduce their wastes. I cannot recall the name of the school but I have been there and watched/helped them make bokashi. Last semester I was in Hawaiian studies 100 and towards the end of the semester we went to this school. I helped make some bokashi, after we had played traditional Hawaiian games. The school has reduced a lot of waste and made a lot of compost in the process. Using food leftovers, paper food trays and used napkins. Their garden is limited but all the plants are thriving and healthy. As they reduced their waste they thought why only reduce waste at their
In the chapter of “Will’s Compost” from The Good Food Revolution by Will Allen discusses about a bad side and a good side of urban agriculture. Urban agriculture is booming in United States and there are a lot of non-profit organizations involve to create a strong urban agriculture progress. Allen also mentions that most of people living in urban areas are highly integrated with food insecurity and also most of the farmers had sold their land to the developers. From my reading, I started to have a thought about the benefits of urban agriculture. Does urban agriculture offers any other benefits other than what Allen has mentioned and through out its progress, is there any challenges faced by the farmers?
Have you ever walked around a school campus just minutes after the lunch break? Well if you have, you may have observed the absurd amount of wasted food spilling out of trash cans and scattered around the concrete floors. It makes you realize how much food we waste daily, and how preventable that is. With that, it is mandatory that Mills High School should be required to have composting and more recycling bins around campus, this would be beneficial to our planet and the upcoming generations.
The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.
Looking around Columbia State Community College with the stunning zinnia gardens throughout the grounds, with ample land space and seeing recycling bins placed around the campus, and non smoking signs on the doors, CSCC is on the right path toward being a green campus; we can do more with a starting a community college garden. Imagine a community garden at CSCC where the students, faculty and the community show off with pride, not only because of its beauty, but because it enables a new set of learning experiences for students and our neighbors. CSCC should be willing to fight for a healthier campus. With CSCC deciding to make a conscious effort to encourage, a healthier way of eating by having a community college garden that will encourage students to make the right food choice.
This website Keep Tennessee Beautiful (KTnB) is an online web-teaching source for recycling. The KTnB’s goal is to encourage “Tennesseans to be more responsible for improving their community environment.” This website offers information to anyone interested in recycling and gardening with compost. There are benefits of recycling, such as bringing new life onto something old. As students of Columbia State Community College, we must be willing to fight for a cleaner healthier campus. We can set an example for the community by recycling. Students can make a website prompting our community garden and recycling center for information on what can and cannot be recycled, and how
Agriculture, flourishing nature, and eco-friendly energy solutions, are only a few things we are making into innovative features in Grecho. One thing Grecho is known for is it’s major composting and agricultural buildings. Composting is a big thing in our city, and we want to focus on it because it saves money, saves resources, improves the soil we use for our agriculture, and
As more and more people are aware of environmental problems which our human being are facing, most people nowadays do shopping with some degree of morality in mind, taking social or environmental issues into consideration as they select from a range of product or services. Therefore, the concept of
An excuse that many people have involves composting, “ I would love to compost, but it will just get in the way.” When an individual or group uses a compost it is a barrel or bin. Individuals can start composting by simply getting a bin and putting it somewhere that no one can see, that way it’s not “in the way.” As a matter of fact, groups or organizations can also use composts. People simply put leaves, grass clippings, or certain food into the compost bin, and after a few days, or weeks it turns into fertilizer. Organizations can do this so they can save money on landscaping when they already have the materials for themselves. For example, churches can have a compost bin, and the food that is left over from, say their fellowship dinner they can put in there. They could put leaves that fall from their trees, or even grass clippings from mowing into the compost so they have fertilizer for their garden beds, or flowers. Composting can replenish the
Penn State University offers various ways for members of its community to live environmentally consciously and sustainably. The Sustainability Institute at Penn State boasts a gold rating from the Sustainability Tracking, Assessment & Rating System (STARS), a green rating from The Princeton Review, and a ranking of 48 out of 173 on Sierra Club’s list of the most sustainable colleges (“Track our Progress”). Despite these awards and recognitions demonstrating Penn State’s commitment to the environment, the university still produced and directed 14,950 tons of solid waste to landfill sites in 2015 (“Recycling and Waste Management”). Penn State Food services can reduce the amount of waste the university produces by expanding the existing
As the Community Relations Support Team Leader, I helped with an initiative to bring composting and recycling to the Vinton, Iowa campus. I wrote an article to promote the initiative in the Vinton Eagle. This
The UF/IFAS Extension office serves Sarasota County by providing programs that foster educational opportunities to enrich the lives of our county’s citizens and provide a strong foundation to the structure of our community. The Extension offers classes, demonstrations ,and professional speakers in the areas of Agriculture, Families & Consumers, Food & Nutrition, 4-H Youth Development, Lawn & Garden, Landscape Professionals, Natural Resources, Community Development, and Sustainability. The Extension’s program agents also sponsor volunteer programs, such as community gardens, and manage the master gardener volunteer program. The goal of the class that I assisted with was to provide free education to registrants about composting, including
In recent years, when the concept of sustainability is raising up, there is high percentage of customers who aware about the green products (Rather & Rajendran 2014), they do not only consider about the product or
In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long