The Composting Scheme For The University Of Exeter

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Introduction
Green marketing, first introduced in the early 1990s, has drawn increasing attention amongst citizens. Correspondingly, study and research about the topic has flourished, such as the "LOHAS" theory, which describes a developing market that attracts consumers, whose purchase decisions can be influenced by their environmental awareness (Todd, 2008). Recycling is an important part of "Green Marketing" (Mathur & Mathur, 2000). To practice recycling better, some on-campus activities have started. According to Wan, Cheung, and Qiping Shen’s (2012) research, the university is a suitable testing ground to combat environmental issues, as it is an epitome of the whole society. This proposal will explore the composting scheme in the University of Exeter.

It is important to practice composting in the university, as 30% of the waste going to the landfill can be used for it (Kamloops, n.d.). Reducing solid waste is one of the pivotal strategies to develop an environmental-friendly campus (Smyth et al., 2010). There are several benefits, such as reducing the use of chemical products, helping to mitigate climate change locally, and saving the cost attached to more effective waste management system and less transportation expenses of garages. Besides, on-campus composting products can also be used in surrounding communities (McClure, 2009). Most importantly, when applied to the garden, composting increases the fertility of soil by holding the nutrients and water plants used

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