The Creation of Digital Media for Adolescents Essay

In her essay, The Digital Parent Trap, Eliana Dockterman carefully builds her argument by using ethos, pathos, and by using purposeful word choice to strengthen her argument that there are benefits to early exposure to technology for children. She supports her claims with evidence by using quotes, and by citing data from research studies and interviews. She leaves out any fluff and unnecessary words which makes the words remaining even stronger.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TV’s. Today’s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to give

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

In today’s society we are overwhelmed with technology. Technology is changing everyday, and will forever be a staple in our lives. The effect that technology has on our children has brought on some concerns and some praises. Children these days have no choice but to some how be influenced by the ever growing technology in our societies. Our common concern has been that although digital technology has boosted children’s talent for multitasking, their ability to process information deeply may be deteriorating (Carpenter, 2010). Many people have a wide range of opinions on if technology is having a positive influence on our children or a negative, there is a vast amount of evidence to support both of these arguments. Technology can refer to

Everywhere you go teens seem to be glued to their phones, tablets, or computers. Technology is an addiction that does not seem to be going away any time soon. According to the Washington Post, teens can spend up to seven or more hours on their digital devices a day and the usage is still increasing. Not surprisingly enough, more than a third of all teenagers own a cellphone, ranging from a smart phone or just a plain old-school flip phone. But can spending all that time on their computers and smart devices be such a bad thing? Today’s easy access, always on world presents a wealth of opportunity for teens as students, but also challenges them to retain them essential humanity and unique personalities.

Today’s technology has greatly impacted the young children’s everyday lives. Phones, tablets, and computers are all a form of technology that impact the way kids are influenced. Some children get phones or computers at young ages and it can cause kids to depend on it to entertain them. Eventually they will allow the technology to take over and have it become the form of communication between friend and family instead of face to face. As parents continue to buy their children new technology they don’t monitor the amount of time their children spend on the Internet. Technology is becoming more advanced overtime which causes children to become more attached and unable to function without it near by.

In this modern era everyone is very into social media. Social media has become a part and parcel of everyone’s life. Even kindergarden students have at least a little knowledge on social media. Social media is defined as a relationship that exist between network and people. A very common and widely used example of social media would be web sites for social networking and microblogging. Examples of utmost used social networking sites are “ Facebook ˮ and “ Twitter ˮ. Nowadays coming across kids on social networking sites has become a norm. Social media is used for many purposes which are to exchange ideas, feelings, personal information, pictures and videos. Social networking sites is one of the most preferable medium for expressing

Social media is quickly evolving in front of our eyes and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many various blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore. Through these new advances in technology one can share things

In today’s world it is a requirement to be digitally literate in order to be able to function in a capacity that enables one to be more successful whether it is at home, school, at our jobs or even looking for a job. Over the last few decades our environment has evolved into a digital environment. Being or becoming digitally literate is essential in being successful in this digital environment. Almost everything we do today requires some sort of digital knowledge or literacy. From surfing the internet to searching for a job to being able to perform our jobs, we are required to have some sort of digital

Technology has been involved in people’s lives forever, especially in the Millennial Generation. This generation consists of individuals born between the years of 1982-2004. The articles “The Flight From Conversation,” “Teens and Technology 2013,” and “Leading The Charge For Change” deals with teens interacting with technology today.Each article has different topics, but they connect through the over dependence of teens to technology. The Millennial Generation becomes less and less in touch with the real world and morphs into a quasi-reality.

Over the last decades, it is generally realized that the educational technology has developed dramatically. Electronic media has benefitted the system of education in an enormous way. Electronic media is the media which uses electronics or electromechanical energy for the audience to access the content. Video recording, audio recording, multimedia presentations, CD-ROM and online content are all forms of electronic media and any equipment used in electronic communication process such as radio, television, desktop computers, laptops, electronic whiteboards, and electronic textbooks is also considered as electronic media. Education has become far more convenient as internet and social

Today’s abundance of digital technology is corrupting our youth. Digital technology is preventing the full development of cognitive, social and communication skills in children and adolescents. Electronic devices are introduced to babies and toddlers. Adolescents are glued to their smartphones and tablets. Games and social media have become the primary concern of adolescents and teenagers to the exclusion of real social relationships. Parents often do not intervene and are grateful that their children are being entertained and supposedly not getting into to trouble by engaging with their electronic devices. Research conducted on the internet by adolescents is often haphazard and sloppy. Digital technology which has many positive uses is being misused by the younger generation both academically and socially. The misuse and overuse of technology is causing basic developmental problems in terms of social interaction, cognitive development, attention spans, and emotional stability. This growing trend is being addressed in California legislation, which will be discussed at the end of the essay.

The best way to communicate in today 's age is through digital media. When reaching out to the masses digital media is both fast and convenient as it allows us to reach out to millions of people in a matter of seconds. Large multi-million dollar corporations use digital media to reach out to an individual on the subways of New York City or someone who is on a fishing trip in the deep woods of North Carolina. In recent years, the United States Military has undertaken corporate digital media strategies in order to both project an image and recruit potential applicants. Just a few years ago local recruiters would sit at their offices, "smiling and dialing", and looking for perspectives recruits by dialing direct to home telephones. As home telephones are giving way to new means of communications such as smart phones, tablets and wearable communication technologies, days of the old telephone system to cold call potential applicants in their homes is slowly but surely disappearing. Digital and social media is the present and the future for most if not all organizations to achieve their marketing and or strategic communications goals. The United States Military 's target audience are seventeen to twenty-nine year old applicants who are increasingly spending the majority of their waking hours utilizing digital media. This paper will attempt to demonstrate whether or not the United States Military is achieving its recruitment goals through an increase in digital and social media

In particular, the project is interested in children’s authoring experience with digital media and is developed to facilitate the application of a pedagogy approach which develops cognitive and interpersonal capabilities rather than one which concentrates merely on instructing with the aim of enabling learners to acquire knowledge, understanding algorithms.