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The Cross Cultural Communication Issues

Decent Essays

On the whole, this paper will identify four other major possible cross-cultural issues as analysed below.

First, the cross-cultural communication issue may arise and there are mainly 3 factors contributing to the communication barriers in such case.

For starters, the factor of culture difference (Moslehpour et al. 2016) present itself. As given in the case study, both of the SSSL executives and Saran are all from India, but the target Qatari market and the people, including both Sheikhs and host-country nationals, that they have to deal with, share the Islamic culture or Arab culture, which distinctly differ from India’s religious belief – Hinduism or Buddhism culture.

In the next place, the factor of perception difference and experience difference (Beeber et al. 2014) may occur as a result of culture differences. Since culture can influence the way people perceive things and usually lead to diverse life events among individuals (Nisbett and Miyamoto 2005), people from Qatar and India may have different solutions and reactions to the same problem in the future. At the minimum, conflicts or stereotyping may occur among the host-country nationals and expatriates; at the maximum, the major decisions regarding the development and future direction of this partnership business for both sides’ chief executives may go separate ways.

All three major differences outlined above interactively influence the cross-cultural communication process by creating ‘noise’ (Francesco and

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