ntroduction.
The purpose of this report is to review the current situation of customization within the fashion industry and to discuss how this may effect the industry as whole in the future.
By examining a range of recently written reports, aritcles and websites involving the customisation of fashion the report will briefly describe the history of modern fashion as a whole, the evololution of the consumer mindset towards customisation in fashion and the different types of customization in fashion today. the report will then consider the future of customized fashion and what it may offer consumers in the following years.
Background.
Customisation especially within the fashion industry is not a new concept although over the past 15
…show more content…
Begging in the early 1700’s with Rose Bertin, a french fashion designer empolyed by queen marie antiontte empolyed to produce unique and one of pieces for the queen. Haute couture continued into the 18th century with the wealthy and elite who would travel to paris for customised and unique garments and bring them back to their own towns to be copied by local dress makers.
It wasn 't until the mid 1800’s with charles fredrick worth that dress making was truly revolutionised. Worth made it so that dressmakers become artisans of garments: a fashion designer. Worth would prapare a portfolio of designs that where often shown on live models. Clients would then select a modem specify colors, and fabrics and would then have a duplicate garments tailor made to the clients specifications in worths workshop. Worth was the first person to combine individual tailoring with a standardisation of the ready to wear clothing industry which was also developing in the same time period.
Numuours couture houses have opened since worth but have since closed or become “luxury fashion” due to it often costing more than it earns throughh sales. these companies have since moved to “luxury products” that are mass produced such as ready to wear clothing, shoes, perfumes and sunglasses that offer the company much larger returns. By the late 1950’s dressmaking and bespoke tailoring where almost completely irrelevant completely replaced by the cheaper options
Clothing styles have always had a close connection to developments in clothing creation. The two are inextricably linked by public demand, fabric availability, and the wealth of people to afford them. Even back to the Industrial Revolution and Renaissance, when people began to have more clothing choices, one can see the relationship between what the people need or want and what the manufacturers create.
The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion
Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.
In the December of 1892, Arthur Baldwin Turnure created the later chief fashion advisor for society’s elite for the next 120 years, Vogue. Vogue started as a weekly newspaper starting at $0.10. Turnure's intention
With the fast advance in fashion and culture, ambitious fashion designers like Coco Chanel and Paul Poiret innovated the fashion forever. Chanel little black dress was presented in Vogue on October 1st 1926 and soon after dubbed the “Ford Dress” by Vogues editor- a proposal that it would become as fashionable as Ford car. It’s enhancing shape fitted just about any silhouette of woman and it advertise a new Parisian economy approach or “poverty deluxe” as Chanel herself named it; a fancy version of a clear design created of decent fabrics. At the same time Poiret took out the women from the corset and put them into the gorgeous gowns, likewise he grow into becoming famous for writers, artists, musicians and intellectuals concentrate upon the extensive fashion capitals of the world.
Fashion design is an exciting career, full of obstacles and chances for advancement, but it is also difficult and time consuming. A person in this career designs custom garments based on personal preference, current fashion trends and knowledge of design for a variety of
To commence, in 17th and 18th centuries clothing with and complex with no standart measurements elaborated by tailors and seamstress in a complicated and long process. Garments were individually created out of fine cloth in the exquisite style called French Fashion. Clothing was embroided to look like a fine painting. As stated by the author of tailoring “French Fashion garments were truly a work of art”.”They took days and dozens of hands to complex” and “The materials themsalves came from miles away”. The style was exquisite and difficult to create, so the clothing had to be made by tailors. The relationship between the style of this clothing and the way it was created with such a exquisite detail that only it can be made by tailors.
Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.
Queen Marie Antoinette started a fashion revolution in France when she began ordering and wearing muslin dresses from “the Americas.” Muslin dresses would have been plentiful during the 1780s when the Queen sought a simpler more comfortable wardrobe. In addition to this, the climate of the southern portion of New France and its islands caused an abundance of cotton to grow and foster a budding fabric industry.
Vionnet is believed to have played a major role in clothes design and many of the present-day designers consider her to be a source of
Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.
This essay will be considering the historical development of haute couture by analysing Charles Frederick Worth’s (father of haute couture) key factors in the success of haute Couture. I will then discuss Coco Chanel’s thriving impact on haute couture as well as ready-to-wear caused by the second world war. Saint Laurent’s drift to ready-to-wear and the high street fashion system will also be discussed in order to answer if haute couture is relevant in fashion today. The books I will be analysing and referencing are ‘A Cultural History of Fashion in the 20th Century’ by Bonnie English, ‘Couture’ by Ruth Lynam, ‘How Fashion Works’ by Gavin Waddell. Which will thoroughly breakdown the evolution and historical development of fashion by cultural, economic, environmental and social changes to finally come into a conclusion.
A. People who go out and 'do' the outdoor life. The kit is built to
The passageway of modernism has introduced innovative components in the development of an individual's personality. The identity character as a social construct is highlighted through the effect that fashion has brought in, experimenting, producing and changing individual identity. The style and appearance of an individual is a portion of the fashion's period and usually refers to the possibility of people to utilize fashion industry products. This takes place just like any other consumer good that can be modified with respect to the prevalent societal codes. The modifications can be made either through surpassing or through copying them. Modern fashions are part of postmodernism. This is in the view of the fact that developments and growth in the fashion industry accompany and express development of the society through embracing postmodernism. Developments in the fashion industry offer options regarding styles, image and clothing through rejecting the options presented in modernism. This paper discusses Versace designs and their relationship to postmodernism.
A lot has changed and evolved in the history of fashion since the 1900s. As the century dawned, fashion was an exclusive enterprise, the pursuit of wealth. The average person in society settled for garments that were usually stitched at home. With time, however, networks of neighborhood tailors began to evolve into a retail history and the boom was followed by boutique selling.