The Current Situation Of Customization Within The Fashion Industry

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The purpose of this report is to review the current situation of customization within the fashion industry and to discuss how this may effect the industry as whole in the future.

By examining a range of recently written reports, aritcles and websites involving the customisation of fashion the report will briefly describe the history of modern fashion as a whole, the evololution of the consumer mindset towards customisation in fashion and the different types of customization in fashion today. the report will then consider the future of customized fashion and what it may offer consumers in the following years.

Customisation especially within the fashion industry is not a new concept although over the past 15
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Begging in the early 1700’s with Rose Bertin, a french fashion designer empolyed by queen marie antiontte empolyed to produce unique and one of pieces for the queen. Haute couture continued into the 18th century with the wealthy and elite who would travel to paris for customised and unique garments and bring them back to their own towns to be copied by local dress makers.

It wasn 't until the mid 1800’s with charles fredrick worth that dress making was truly revolutionised. Worth made it so that dressmakers become artisans of garments: a fashion designer. Worth would prapare a portfolio of designs that where often shown on live models. Clients would then select a modem specify colors, and fabrics and would then have a duplicate garments tailor made to the clients specifications in worths workshop. Worth was the first person to combine individual tailoring with a standardisation of the ready to wear clothing industry which was also developing in the same time period.

Numuours couture houses have opened since worth but have since closed or become “luxury fashion” due to it often costing more than it earns throughh sales. these companies have since moved to “luxury products” that are mass produced such as ready to wear clothing, shoes, perfumes and sunglasses that offer the company much larger returns. By the late 1950’s dressmaking and bespoke tailoring where almost completely irrelevant completely replaced by the cheaper options
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