The Disadvantages Of Snapchat

There are many good things about Snapchat. For example I can only talk to my friends, it is fun, and I would let Sophia use it too. For these many reasons, I believe I should get Snapchat.

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

The article. “‘Oh, Snap!’ How to Make Your Business A Snapchat Success Story”, provides an in depth breakdown of how the social media app Snapchat has become a huge tool in marketing for different brands and companies. The article starts by providing that 8 billion times a day someone opens the app to send a photo or video and then defines what Snapchat actually does. The article then details how some companies have already gotten on the Snapchat trend and how they are breaking into the Snapchat world by using filters and creating their own Snapchats for people to follow. The article then does a really good job of breaking down how to make the most of your ten seconds on Snapchat, how to invite people behind the scenes, how to offer special deals, why you should partner with influencers and opinion leaders and why you should be authentic about your brand on Snapchat.

In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement

YouTube’s broadened scope presents some corporate use for those businesses with video-worthy content and the desire to share

In the early 2000’s, MySpace became increasingly popular and in 2005 YouTube was created. This was a huge advance in technology, as it allowed users an entirely different and new way for people to share videos globally. A year on, Facebook and Twitter were introduced, and are still the most popular social networking websites. After this, many different social media sites began to surface – Tumblr, Pinterest, Instagram and Spotify, to name a few.

Twenty-seven individuals were surveyed to determine for how many months do they use SnapChat in comparison to their age and if there is a relationship between age and usage of social media apps such as SnapChat. A Pearson’s analysis revealed a moderate negative correlation, r= -.38. Age does have a relation with the number months individuals used SnapChat, as confidence level in our testing is .049, which is lower than 0.05. The results are reported in Exhibit 1.

There I was standing on the trampoline shaking scared but confident. I manned up stepped to the middle of the tramp and did a backflip...But I missed the trampoline and ate dirt.But then I heard someone yell I got that on SNAPCHAT! Then I smiled. Soon after I realized not only could everyone there see me but everyone on snapchat could see me too. I turned my failure to a success by determination and practice.

Snapchat has indisputably changed the way individuals around the world communicate and perceive each other. From taking a regular snap streak to posting a picture on your story, Snapchat has provided another medium for us to showcase our lives to our friends and families. However, despite their brilliant concept that has arguably revolutionized the social media industry, Snap Inc. is struggling. Their initial public offering stock price started out at $27.09 when it was released on May 3rd. Today, the price has plummeted down to $14.50. Snapchat never anticipated the market competition when they released their IPO. This a result of the their inability to make any concrete changes since their initial release. In essence, Snapchat is tasked to

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Social media is a survival necessity in today’s business world, though different businesses are likely to use it in different ways. In a business specializing in outdoor recreation, participation in social media is vital. The company should have an active presence in social media forums that are popular amongst its primary target market which is likely to be young, active adults. The top social media tool used among teenagers and young adults is Snapchat, followed closely by Facebook and Instagram (Statista, 2016) so the company should prioritize those.

YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.