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The Effects Of Parasocial Relationships With Media Characters

Decent Essays

Belonging is a fundamental need by all human beings and the main motivator that encourages individuals to seek out relationships with others. (Baumeister & Leary 1995) When the need to belong is not met, individuals are strongly driven to search for connections to fulfil this void. In some cases, people may even choose to engage in parasocial relationships. Research has shown that parasocial relationships are successful in inducing feelings of belonging. (McConnell et al. 2011) This essay will focus on parasocial relationships with media characters. In this essay, I will first describe anthropomorphism. Then, I will critically discuss the differences in anthropomorphism of media characters in terms of gender, relationship status and attachment style. Finally, I will suggest a conclusion about anthropomorphism based on the research evidence. Anthropomorphism or parasocial relationships occur when people humanise non-human entities such as inanimate objects, television characters, pets and God. (Epley et al. 2008) People partake in anthropomorphism when they feel lonely and are unable to build meaningful connections with other people. (Epley et al. 2011; Bartz at al. 2016) Parasocial relationships involve being in a one-sided relationship with a media personality while anthropomorphism involves attributing humanlike traits such as being thoughtful, worried or jealous to non-human entities. An example of anthropomorphic behaviour is imagining being in a relationship with your

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