Effects of Popular Music in Advertising on Attention and IVIemory
DAVID ALLAN Saint Joseph 's University dallan@sju.edu
This study examines the effects of popuiar music in advertising to determine both the theoreticai (the effect of popular music on the processing of advertising messages) and practicai (the design of more effective advertisements using popuiar music) impiications. An experiment is reported that tested the effects of three integrations of popuiar music in advertising: originai iyrics, aitered iyrics, and instrumentais (plus a controi treatment with no music) on attention and memory. The results indicated that song vocais, either originai or altered, are more effective stimuii of advertising effects than instrumentais
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In this research "popular music" is defined as "well-liked and well-favoured" (Middleton, 1990) music for "ordinary people" (Shuker, 1994) that has wide mass media exposure, but usually only for a fixed period of time. Its impact is either overstated or understated. Yet, it is an important part of both a thriving cultural and entertainment environment. To some it is a business and to others it is a way of life. While many would argue its cultural contribution to society (Adorno, 1941; Horkheimer and Adorno, 1944; Peatman, 1944), few would argue its potential to impact and to influence individuals. Advertising inspires ambivalence equal to that of popular music. Advertising is defined as "the paid, nonpersonal communication of information about products or ideas by an identified sponsor through the mass media in an effort to persuade or influence behavior" (Bovee, Thill, Dovel, and Wood, 1995, p. 4). Ironically, communication theorist Marshall McLuhan called it "the greatest art form of the twentieth century" (Andrews, 1987, p. 5). But advertising pioneer David Ogilvy said he did not regard it as an art form but as "a medium of information" (Ogilvy, 1983, p. 7). Both McLuhan and Ogilvy
would agree that advertising is everywhere throughout society. Whether you agree it cultivates or contaminates, mirrors or manipulates that society, you cannot avoid it. While there is a considerable amount of disagreement on the societal implications of the practice of using
To start, “Should Musicians Change Their Tune” I allege that they should allow performer in advertisement because it helps them promote their music. Due to, Jacob Carter author of “The Changing Landscape of the Music Business” quotes “Others
According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.
Music is the food of culture today. It has been around for ages, and is getting bigger by the minute. Just two minutes, or even thirty seconds, could change an artists life. An artist could either be over, or the next big thing by one verse. Some artist tend to promote products and give their music to advertising. That one advertisement, those 30 seconds, could break or make an artists career. Artist should not use there music in advertising.
Many people have accustomed to hearing those songs in advertising because it has become a normal part of people's lives. According to "The New Necessity in the Music Business" by Stacia Coats, "It is now accepted, and even necessary, for bands to put their music in commercials or promote products for sponsors in order to sustain a career in the music business." Since it has grown to be a normal part in people's lives, artists can help their careers without their fans going against them. Overexposure and loss of image are both possible, but taking the risk could really help them
FSA practice writing prompt 12-21-16 Should an artist’s music be used for advertising? Yes, an artist’s music should be used for advertising. Artist’s music should be allowed to be used as advertising because of their music being advertised the artists are acquiring fame and money. Artists receive fame and money throughout advertisement from big famous companies offering artists to be their sponsor and these big companies will make propaganda that will catch viewer’s attention leading on to the creator of the propaganda or advertisement will play the artist’s song causing the viewer to be attracted by the advertisement and wanting to listen to the song over and over again so they go in search of more and streaming apps such as Pandora, YouTube, and Spotify. In these streaming apps you have the option to subscribe to the
One of the most significant musical developments in advertising in the 1980s has been the advent of music videos. The origin and purpose of music videos is promotional; they are themselves advertisements. If follows that a good music video, according to the conception of the industry, will share all of the features which distinguish a good advertisement. (David Huron, 1989)
The most appealing advertisement on TV is the Sprite commercial. This is because they put a famous rap star, singing his hit song, Minnesota. The line goes "it's best cold like Minnesota". It was a brilliant idea! Now, I can remember the Sprite commercial, just as they wanted me to, because I can connect it with a song. I support the use of artist's music in advertising.
Amanda BrigandiFebruary 15, 2017Artist's Music in Advertising If you ever think of some popular commercials or advertisements, chances are there's a popular song used in it. The beat that sticks in your brain and you can't get rid of it for weeks.That's how singers and bands make their songs popular; by advertisement. Artist's should be allowed to use their music in advertisements.Artist's get their name out there by using advertisements. Songs receive sales after being stuck in somebody's head and played over and over again. Bigger audiences mean more money and sales. Artist's make the music to appeal to their fans. This helps them build a bigger name and get more exposure to receive endorsement deals. "It exists to make money, and artist's
I fully support the idea of using an artist music in advertising. Many young artist out right now
One strong debate that has been going on in the music industry is wether or not artists should use their music in advertisements. Some artists almost depend on being in certain advertisements, while others absolutely despise being in them. Overall, the use of artist's music in advertisements is a positive thing. With artists being in advertisements it helps theI get their names out there, it's almost free publicity in a way. Also, another perk of being in an advertisement is the fact that they can also use it to make more money.
Music is usually play in the background of the television commercials to induce emotional feelings of the audiences. It is able to influence responses and behaviors of listeners as it is being given for different meanings and interpretations from the listeners (Aesmah et al, 2013). Music in television commercials functions as entertainment to attract attention, connection between different scenes and visual images, enhance the audience memorability towards the commercials and deliver
When advertisements use an artists song, there are probably millions of people watching that ad. So when they use the song it gets way more exposure than if it hadn't been used in an advertisement. If those million people like the song they will most likely share it with their friends or family and that creates even more exposure. Both sides get a win. The artist gets his or her song more exposure and the company that has the song in the ad will get in increase in sales.
In this day and age music is involved in the majority of entertainment for example, try imagining, radio shows without music, TV shows and commercials without music. Music and branding like numerous other trends in the entertainment industry is not new. With the new era of social media, music and branding has become one of the key factors of having longevity in the industry. According to the article titled “2 new trends guaranteed to change the music industry in 2015 by RB, Jefferson dated on February 9th, 2015, in the section titled music and branding states that “people initially don’t think of how music corresponds to the images. Most of us think about music as strictly an auditory sense, but the music is perfect for establishing an emotional
For an extended period of time, artists have been signing with companies and getting their music put into commercials. These commercials are heard on the radio, seen on tv, and even put into slogans for business and marketing campaigns. The act of signing with a company can offer the musicians a chance to be recognized if they have yet to be noticed. Also, if the band or single artist is already widely known, the act of putting their music into advertisements can be a chance to further connect with fans. Therefore, it is beneficial for artists to have their music in advertising.
Artists music should be used in advertising. By selling our sure you'll loose fans but you'll make more money. Artists need to adapt to the ever changing world of music to stay afloat.