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The Electric Car

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The electric car is arguably the most controversial product released in the car industry. Why, because the energy used to power these cars come from non-renewable energy sources which actually use more energy than a gasoline burning automobile. The EV1 was a modern fully electric vehicle produced by General Motors (GM) from the years 1996-1999. In 1999 General Motors recalled and destroyed all but 40 of this revolutionary product, because it was an "economic failure". It was a failure because it was improperly advertised and marketed. They tried selling the EV1 to the masses even though it was only meant to appeal to those looking to commute short distances and unfortunately having only leasing as opposed to being able to purchase one. Car owners understand how unappealing that is, and seeing how the average electric car speed capped off at a measly 60 MPH. So its easy to see how marketing helped prevent the EV1 from financial success

Should we bring back the electric car? Yes, now more than ever the public and the planet itself needs a product such as this, with the world in its current eco crisis and its sources of fossil fuel at an all time low, a product such as the EV1 would change the market forever. The average North American citizen spends roughly $2,000 a year on the price of gasoline, studies show that the price to power a modern electric car is 3 cents a gallon, gasoline is about 12 cents a gallon so by doing some simple math you can see that the price an average

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