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The Food Industry: Overview In Food Service Industry

Decent Essays

1.1 Overview in Food Service Industry

The restaurant industry is continuously growing rapidly in the entire world. Restaurant industry is business that prepare and serves food and drink to customer. The food that customers purchase at restaurant can be eaten on site, taken out or delivered. According Helen Akers, the restaurant industry is segmented according to the level of service customers receive. As the number of restaurants increase, people have many options for choosing a restaurant. When guests dine out at a restaurant, they cognitively evaluate what they experience According to the National Restaurant Association; the restaurant industry is still one of the economy's top employers. The major segments of restaurant industry are full service industry, quick industry, fine dining, casual dining and others. On the website of the National Restaurant Association 2015, restaurant industry sales are expected to hit a record high in 2015.

As the industry increasingly offers many options to the customer to meet their different desires, most of the restaurants remain essential to American lifestyles. Some things they are looking for is speedy drive-through at limited service restaurants, elegant ambience and cuisine provided at fine-dining establishments, the …show more content…

Kim, Ng and Kim (2009) investigate the relative importance of regional factors for example food quality, atmosphere, service quality, convenience, and price and value that affect customer satisfaction in the university dining amenities and examine the influence of customer satisfaction on repurchase intention and word-of-mouth. Foodservice Profile Malaysia (July 2014).According to the NBA restaurant Industry operations report(2010), The trends of full service restaurant to look in future is focus on health, ordering and payment innovation in the foodservice industry and market green efforts

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