The Future of Banking: The Mobile Banking Revolution
Brett Lord
Florida Institute of Technology
Strategic Management
BUS5480
Professor Uchenna Nwabueze
March 24, 2013
Abstract
Mobile banking changed the landscape of personal banking. As the Internet became more ubiquitous and smartphone and tablet use is increasing, the desire for consumers to conduct their banking on the go grew exponentially. Financial institutions are expanding the services offered through mobile banking to attract younger customers as well as reduce costs. In an effort to reduce costs, banks are investing in technologies to change the banking landscape with do-it-yourself banking, teleconferencing with customers, eliminating paper, and reducing branch size.
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NFC technology. Near-field communication, or NFC, technology is gaining momentum in the mobile banking area. NFC-enabled will be able to pay merchants, redeem coupons and store merchant loyalty cards. These smartphones can make point-of-sale purchases and redeem cash-back rewards at subscribing
Moreover. Trowbridge’s (n.d.) article discusses the end of branch banking as we know it with the spread of mobile banking. As more people bank online and via smartphone, banks are evaluating the future of the old-fashioned branch. Trowbridge article states that "The number of transactions in branches is plummeting," says Brett King, author of "Bank 3.0" and "Branch Today, Gone Tomorrow." Customers don 't visit branches as often, "because people do so much more of their day-to-day banking without them." The following are excerpts from her article:
Do-it-yourself banking
The branch of the future "will look more like an airport check-in than a traditional bank branch," Coyne says. Fewer tellers will manage a handful of self-serve computer screens, much like airline ticket agents at major airports do.
Talk to experts by teleconference
Need to meet with a mortgage loan officer or personal banker? Pull up to a computer. You 'll soon be meeting him or her via teleconference in the branch rather than in person. "As the technology becomes more mainstream, eventually you 'll be able to
According to the most recent Federal Reserve study; most of us haven’t set foot in a banking hall in ages. It is a lost battle to banks that opt to use traditional methods to conduct their banking transactions (Gup 2003). By December of last year, close to half of all smartphone users in the United States had transacted some or all of their banking on their phones and iPhones. In the United Kingdom alone, rates of mobile banking transactions doubled over the course of a single year (Scn Education 2001). A banking business that invests in this type of technology gets assured of increasing their customer base.
The way people bank is going through explosive, explosive changes. In fact, it’s transformed more in the last decade than in the last century. The great news for millennials is that it’s easy to grasp and use the new technology.
We can do our banking at home through the internet. For example we can set up and cancel standing orders through our online banking account. Transfer funds to other people, not just on a computer but now on our smartphones too. This technology has replaced the need for us to visit our bank and deal with a teller.
As their name suggests, they only execute their operations online. Customers can only be in contact with their money over the internet since they do not have any physical branches. Because online-only banks require lower overhead costs, they have the capability to offer more free services and higher interest rates compared to a traditional bank. Online banking provides many customers the convenience of handling their business at any physical location as long as they have access to internet. This is possible because of the variety of services that online banks provide despite limiting interaction to only the internet. Some of their services include applying for loans online, transferring funds and paying bills online. While the convenience of being able to access banking through the internet is worthwhile, there are limits to it. For example, making large deposits to the bank is limited and can only be made through the mail, they don’t service cashier checks for transactions, and withdrawing money from the account is very inconvenient. Luckily, the role of the internet in financial transactions is becoming increasingly prominent so that spending money online is more accessible, but it is important to understand both the benefits as well as restraints of online banking. Nowadays, many large brick-and-mortar banks have caught on and provide some online services in attempts to
With the smallest footprint of their three biggest competitors, the bank chose to differentiate their services based on mobile banking channels. These channels were more cost effective for both the bank and the customer which fit well with the bank’s philosophy of being the cheapest bank in South Africa and offered the opportunity for more margin absorption if they could change the customer’s behaviour towards these channels. By consequence, the choice to differentiate on mobile channels required competencies that relate to technology. Both of these choices required innovation; to make switching less cumbersome, exploitation of existing processes and technology was required, and to enhance their value proposition they required radical innovation. Over time, FNB’s strategic agility led to the deliberate incentivisation of customers to use mobile channels and the subsequent development of the “customer ecosystem” strategy.
. Mobile services not only offer a new, convenient channel for existing customers of banks, the technology will also provide access to 3 Bnstrong global unbanked population
More and more people before deciding to purchase goods used to check offers via smartphones or tablets. The world 's total number of sales of such devices exceeded the number of desktops.[1] Technological development and high availability of new solutions contributed to the increase in customer expectations to its relations with the bank. The ability to use the money anywhere, anytime in an easy and convenient way for customers has become natural. Mobile payments is big innovation which has some a lot of good coins but it has some threats and limitations about which I will consider and analyze in my literature review.
In many developing countries it's common for a person to have a mobile phone but not a bank account. In fact, more than 1 billion people fit this description, and the number is only likely to increase. To that end, many companies are considering how to give residents access to banking services via their handsets. The GSM Association predicts that by 2012, nearly 300 million of the previously "unbanked" will be using some form of mobile banking.
o Technology: In a technology driven world, it is important that banks in the industry ‘move with the time’. With respect to the big four, these banks have now introduced internet and cell phone banking as well as banking from the ATM; making the industry highly competitive. This technology aims to make banking for the client simple and accessible from anywhere. This new technology is aimed, once again, at the medium to high-income earning clients, who have access to these technologies.
Once technology was introduced to the banking world many things changed. Banking and any transactions related to banking had to be done in person. Along came the telephone, in which allowed banking to be conducted at home or work. A phone call is what it took to have transaction implemented. The age of ATM’s (Automatic Teller Machines) allowed banking 24 hours a day. Debit cards and Credit cards allowed us to transfer monies or put things on credit instantly. Next came the era of online banking and electronic transfers of money, which allows us to take care of many other transactions instantly. From the 1st day until today the every changing world of banking changes the way we live and we do business.
For the reason that consumers only need to carry a mobile device rather than multiple forms of paper and plastic, mobile wallets will be considerably useful. Also, because they can track users’ shopping and purchases, mobile payment systems can offer advanced “personal shopper” services such as endorsements and new deals based on one’s location and past purchasing history. “According to a recent Pew Research survey, nearly 66 percent of participants believe their smartphones will replace traditional payment options like credit cards and cash by 2020.“ (Gramigna, K. 2015). Therefore, a few people do believe that they will be using their phones instead of cash. Cash may not disappear completely, but it will not be used as much.
Mobile payments are becoming an upcoming new trend when it comes to technology. Mobile payments allow its users to pay for their daily needs with their phone without having to carry cash, let alone, their wallets around. However, the United States has been delaying the adaptation of mobile payments due to the fact that many different retailers have developed their own form of mobile payments as opposed to a universal approach. While many countries in Europe and Asia have successfully adopted mobile payments, United States still are behind in the trend.
distance but they are only one click away. if the clients are not happy with the
On 11 April 2014, Finserve Africa a subsidiary of Equity Bank got its MVNO Licence. This act was intended to reduce the trade expenses and increase revenue stream by granting money transaction plus many other telecommunications services to more than 8 million subscribers. Equity Bank’s mobile and banking services platform launches a year after it had to deal with a myriad of inquiries from industry regulator, Communications Authority of Kenya, Members of the National Assembly and the industry top watchdog, the Central Bank of Kenya (CBK). The CA later approved use of thin-SIM technology in Kenya, even though there was opposition from competitors claiming that the technology could compromise some of the services they offered to there customers login security. Equitel’s 0.1mm-thin SIM can be overlapped on any other conventional SIM card. This makes it likely to enjoy use of Equitel and together utilize your original SIM – pretty much like handling a dual SIM phone only now you won’t have to purchase a new phone to host an another SIM card. If already donning a dual SIM phone, then you can either buy the regular SIM or opt for tri-SIM functionality by using some money on the thin-SIM.
Mobile banking is well utilized in countries of Europe and even Japan, yet it is slow to catch up in America. A study by Forrester Research found that only 10% of Americans like the idea of m banking while 35% already bank online