For Postman, the human modes of communication play an important role in terms of shaping discourse. If one can understand the role that methods of communication play in shaping culture and discourse, one can better understand how communication impacts the development and subsequent spread of culture and knowledge. Therefore, constructing an understanding of human epistemology requires an analysis of the prevalent mediums of communication within society. Postman argues that the unique nature of each form of communication controls, “…what kind of content can issue from such forms.”1 (p. 6) He gives the example of smoke signals utilized by Native Americans. These smoke signals could be used to convey short messages, but it is safe to assume …show more content…
(p. 65) The invention of the telegraph brought about discourse for the sake of discourse, and thus, “…it would require the content of that conversation to be different from what Typographic Man was accustomed to.”5 (p. 65) As the telegraph rose to prevalence, so too did the spread of useless information. Information became a commodity, something that served no purpose other than to inform. Information no longer needed to serve any sort of relevance—be it social or political—it became a novelty intended to entertain and satisfy curiosity. The implication of such a shift in medium cannot be underestimated. To Postman, “By generating an abundance of irrelevant information, it [the telegraph] dramatically altered what may be called the "information-action ratio."6 (p. 68) The problem with this is that society has slowly become complacent with their impotency in terms of acting with regards to the news. The news that one hears no longer has the ability to guide one’s actions, as it is irrelevant. The telegraph created a culture in which rapid, readily replaced information is desirable; and it is this shift in discourse that has created the cultural idea that intelligence is, “…meant knowing of lots of things, not knowing about them.”7 (p. 70)
Question IV Postman begins his analysis of the written word by giving a historical context of typography within America. Education in the American colonies was an “intellectual
Explain how people from different backgrounds may use and/ or interpret communication methods in different ways
Nowadays people can use other resources in order to know what is going on in everyday life. If people need to know what the weather is going to be, they just look on the news rather than actually going outside. In “The Pedestrian,” Leonard Meade thinks of his neighbors’ houses as “tomb like houses, ill-lit by the television light where people sat like the dead” (Bradbury 2). They didn’t need to communicate with people because they could just watch the TV and find anything the need to find out. People can also just google if they need something. If I need to know what something means I just google it rather than asking a teacher. They can watch the TV and know what is going on rather than talking about it with someone face to
This report explores the three genres of communication within the major of veterinary technology. Its purpose is to inform individuals about how these specific genres are present in this field. Methods, results, discussion and conclusions are discussed. To research these three genres of communication several sources were required. I initiated my researching with internet searches to find more information to support why these three genres of communication are the most significant in the field of veterinary technology.
People from different backgrounds may use and/or interpret communication methods in different ways because every family has their own way of communicating together. For example: some children might hear or speak more than one language at home or they could hear others swearing. This can affect children’s communication and how they communicate as adults.
The question asked by Louis Watts, “What other era can you think of in which people can reach out so easily to so many others with just the touch of a few buttons?” is what I will be writing about. When I think of this question, the invention of the telegraph in the 19th century by Samuel Morse came to mind and the importance of how it changed our ways of communicating long distance. My position on this topic will be how important the invention of the telegraph was in communicating across the world. It not only opened doors on communication but it also allowed people to wire money. This invention was a huge turning point for businesses. I will be using the argumentative element of argument for my paper. Using GALILEO’s academic journals and
Approaching the task of having to communicate with your customers to affectively resolve their problem can be a difficult task, therefore using various negotiation techniques in the process will be very important. Before anyone would contact a customer regarding their problem, you would always need to know what has to be achieved in the long run of the discussion, as you will effectively be working towards what’s best for their service whilst it being beneficial towards both customer and the organisation. Sometimes customers may need something improved on their service which is out of the ordinary, therefore it is my task to comprise and introduce other products or services that we have available to offer in order for their satisfaction and a positive customer experience. Listening carefully is one of the most crucial aspects of negotiation, as you must be able to offer new products and services whilst communicating with customers, which can be proven to be quite the task itself, therefore you would always have to be alert and listen very carefully to their needs in order to offer them the correct product or service for their need.
Today, when almost everyone carries a smartphone, information about everything is instantly right at our fingertips. In today’s society that may seem like a significant advantage over the past, however, in Neil Postman’s book, Amusing Ourselves to Death, he presents a different view. Written some twenty years before widespread use of the internet, Postman builds a case for the liabilities of the endless amounts of information. In the fifth chapter, “The Peek-A-Boo World.” He explores the impact on the public discourse of two mid-nineteenth century inventions, the telegraph, and the photograph. The author views the telegraph changed the public discourse by making information and news irrelevant, impotent and incoherent.
Not only is the way we view the world being altered, but also the way in which we receive information. Because the internet makes finding the answer to a question so easy, humans are beginning to want everything in an instant. I think the Internet has changed our expectations of comprehending text by reading and analyzing the text, to get it quickly and with giving little to no effort, or as some call it, “brain sweat”. Although it may seem that there is nothing wrong with taking a more efficient way, computers can only do so much. We must be able to recognize social ques and communicate with others. I agree with Carr’s statement that “if we lose those quiet spaces, or fill them up with “content,” we will sacrifice something important not only to ourselves,
The author feels that someone has been tinkering with his brain, making it change. In his essay he says, “the net is chipping away my capacity for completion and concentration” (Carr 333). Carr goes on to mention how the Internet has been a godsend tool to help him as a writer (332). He then says how it also has become the “universal medium to access information”. To support this, he cites Marshall McLuhan. He noted that in the 1960’s the “media are not passive channels of information”. It feeds us information to think about and also “tells” us how to process it. Because of this Carr explains how the Internet forces him to skim through articles instead of really concentrating and taking the time to read like he once did. Carr uses an online blogger as an example of this because he stopped reading books even though his major was literature in college. The online blogger, Scott Karp, thinks it was the way he thinks has changed not the way he reads. Another blogger, Bruce Friedman, agrees his ability to read long articles has been affected by the Web, describing his thinking as having a “staccato” quality because of scanning short passages of text on the
I feel as though Nicholar Carr succeeded in demonstrating the importance of how the Internet changes our brain’s ability to absorb information. The opposing views of his claim would be that there is not a change in our thinking or that the Internet is not what is responsible for that change. My position is most closely aligned with Carr’s. I believe that the Internet’s convenience has altered the expectations we have for how easily information should be presented. We prefer information to be short, to-the-point, tidbits that are easy to
Postman, the author of “Amusing Ourselves to Death”, discusses how the television has negatively affected discourse in America. He uses examples and historical research to make a claim of how it is effecting discourse. The chapter we are looking into does not relate to the television but rather the newspaper. His central claim of chapter four revolves around the newspaper. He talks about the effect on society and the
It can be agreed to a large extent that the power to control interpretations of texts are held by the consumers of culture operating within specific cultural contexts. However, this is not to refute completely that producers of messages hold some power to control communication. Previous studies of the theories of communication provide the set of assumptions that the process of communication is actually one-way. On the other hand,
transfer to other with help of some medium. In this field there are limitless possibilities in this
In the piece, ‘Are Different Patterns of Communication in Women and Men Innately Determined’, Louann Brizendine, argues yes they are innately determined while, Brenda J. Allen, argues no, women and men are conditioned through social interactions based on power and position. In the creation and maintenance of the gender system, communication and gender are viewed as very important by feminists because language is a very powerful agent.
However, as Innis and Macluhan both highlighted, it is its social implications, such as the emergence of monopolies of knowledge, centralised authorities and uneven distribution of power rather than the aural or written nature that should be the focus of studying oral and written media (Innis, 1990). Because written media requires the capability of reading which is relatively demanding compared with oral media since it takes years to develop, a hierarchy of knowledge is very likely to be created and with it, centralization of power (ibid.). This group of elites tend to dominate social institutions and this dominance tends to further strengthen their status, such as during the Roman Empire when reading was a privileged ability (Hadrill, 1988). Apart from this, in modern times, mechanization resulting from technologies should also take responsibility for monopolies of knowledge as well as the disappearance of innovative ideas by causing “complexity and confusion” (Innis, 1990). This has been, as Innis pointed out, a major problem in Western civilisations today (ibid.). Responsively, many believe that the prevalent use of the Internet allows for free thinking as well as a meaningful way for individuals to gain knowledge. On the one hand, it is a fact that abundant information can be equally accessed and shared on the Internet. The costs of distributing information using the