The Impact Of Marketing On Social Networks

1930 Words8 Pages
Abstract This paper analyses the main issue for using marketing in social networks. First, it will discuss about why companies are interested in having an advertisement on social networks platforms. Second, it will identify the main issue for using marketing on Facebook, Twitter, LinkedIn, and YouTube based on technology and management. Third, it will provide some solutions for companies to follow up their customer’s requirement and feedback on social networks. Finally, it will evaluate these solutions and provide the best technology tool for companies to improve their customer support and productivity. Introduction Nowadays, millions of people are using social media such as Facebook, twitter, and YouTube to find their friends,…show more content…
One week later, Levis received more than 4000 likes on Facebook page. Finally, Levi’s created a “Levi’s Guy” in their Facebook page to attract more people (Laudon, 2014). Best Buy is another company which used new advertising methods on Facebook and twitter to promote new products and make more profit. Best Buy has 4.6 million fans on Facebook and more than two hundred thousand followers on Twitter. In addition, Best Buy created "Twelp Force” which is a team to deal with customer on social networks. This project helps Best Buy to collect more information and analyzes more data from customers to estimate market demand for new products (Laudon, 2014). Today, using marketing strategy on social networks are increasing. Companies can post a video or photo to encourage people for their products and services. It helps customer to get more information about new products from their favorite brands. For example, Mrs. Meyers cleaning brand posted an advertisement that “Clean should smell better” on Facebook. In this advertisement, audiences could watch this video without going to company’s website. According to this research 3.5% clicked on this advertisement. In addition, customers who were interested in getting more information could click “Learn More” to get more information about this post. As a result, the rate of using “Learn More” was 3.5%, higher than watching traditional online advertisements (Laudon, 2014). Furthermore, some companies
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