Table of Contents
1 INTRODUCTION
Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).
A social media strategy allows a business to reach a different audience – sometimes a smaller, niche audience committed to a brand or industry. In addition, such
…show more content…
Yet, the one thing that could be confusing is the fact that there are three “fan pages” dedicated to Rust-Oleum. How can a consumer differentiate between the three, and how does one know they are on the official Facebook page? Also, how does one know that they are on the correct page when seeking information on Rust-Oleum Specialty products? To find the answers to these questions, Rust-Oleum’s marketing team will need to take hold of its brand on the site especially since its target demographic aligns perfectly with Facebook’s largest growing segment, those 35 and older. Too, it will need to creatively and distinctly differentiate its various brands as not to confuse consumers; thus, ensuring they are being directed to the correct social media site.
As for Twitter, it affords a great opportunity for Rust-Oleum Specialty to reach a very targeted demographic with how-to tips and company news. This is one social media outlet that should definitely be explored by the company. In addition, the company does have limited presence on YouTube, SlideShare and other sites. There are some how-to videos posted on YouTube; yet, the company does not have a dedicated channel, which would make it easy to find on the site and provide a comprehensive library of how-to videos on the products. There are numerous opportunities available for Rust-Oleum Specialty to set a precedent in the social media space for
We use all important and relevant social media marketing strategies to help businesses grow and exceed their goals.
Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.
Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.
Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.
Social media plays an important role in how products and services are discovered researched, and information is shared. As a matter of fact 60% of consumers found information on products and services through searches on multiple online sources such as networking sites. Active users of social media are more likely to read product reviews online, and 3 out of 5 create their
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
It is clear that social media impact has been huge since the very first stages of the product. Slanket should continue with its Facebook fan pages to generate word-of-mouth and brand awareness about the new positioning of the product. It should encourage users to upload pictures of themselves
Oddly enough, this website is getting involved in the growing industry of social media. These features allow users to share buying interests, product favorites, and even review companies.
This organization lacks in social media presence. They link their twitter directly to their Facebook and post maybe once a month, which is not okay when their overall goal is to raise awareness and funding for their company. Nadia told us that their posts
Craft breweries in the United States are making efforts to integrate social media to develop their marketing strategies. With multiple features and different audiences on each platform, social media provides lots of benefits for craft breweries, but they also face challenges using social media as well. Understanding which social media is a fit for them will help marketers to choose the right platform to grow their business effectively. This capstone will concentrate on the effect of Facebook, Twitter, and Instagram on social media marketing for craft breweries. The objectives are: (1) to explore the benefits and challenges of using Facebook, Twitter, and Instagram for craft breweries; (2) to analyze what type of social media would be appropriate
Social media strategies and their implementation to achieve competitive advantage in the highly competitive market arena is an issue that has severally been addressed by various companies. However none of these companies have been able find and determine an effective method that will aim to attain the competitive advantage. The importance of this research is to determine how social media strategies can be implemented and utilized to ensure that the competitive advantage of the companies is realized (Campbell, Coff, & Kryscynski, 2012). Additionally this research will highlight the prominence of utilizing social media strategies in the companies' management as well as marketing. It is without a doubt that
Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media.
Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.
DO IT RIGHT: Try inspiring your audience instead of selling to them. For an example of this, check out the Facebook page for Diabetes Well Being. Because of the great content shared here on a regular basis, this page organically reaches about 50% of its fans each week.
The short-term marketing goals for Original and Mineral would be to host an event to get their product out there and for the people of UAE to try it out. After the event is over Original and Mineral will be able to measure how well it went by looking at how many people attended, how many net new customers provided their contact information after the event, and did O&M see a clear return on their investment from their promotion efforts? These three events will help show O&M whether or not the people perceived value by attending the event or if their new technique is working. Another short-term goal is to bump up social media. By having a strong following on social media it shows that O&M has a strong product. It is important that each social media (Facebook, Instagram, and Twitter) is unique in it’s own way and that O&M is not posting the same thing for each social media. A