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The Importance Of Communication In Business Communication

Decent Essays

In business communication is key. All successful relationships are built through communication, trust, loyalty and respect are built through good communication. So, it is no surprise that the Administrative Management Society found that 80% of managers rated communication as the most important skill of perspective employees. Another study conducted by a college placement service found that hundreds of college alumni believe that communication abilities were more important to their job success than their actual majors. Most people tend to focus on the verbal portion of communication, often forgetting about the non-verbal portion. Research shows when non-verbal cues contradict verbal ones, people tend to believe the non-verbal behavior especially when it comes to feelings and attitude. With advancements in technology the world has become smaller which has increased the amount of cross-cultural communication, especially in business. Not all cultures have the same communication styles, so it is imperative to understand cultural differences in order to have successful international relationships. This memo will specifically focus on the differences and similarities in communication styles, specifically non-verbal, between the United States of America and Colombia.

Individualism vs. Collectivism

Colombia is a collectivist society, which tend to value loyalty and tradition. Collectivist societies also value the group over the person. And have a harder time understanding and

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