The Importance Of Information On The Collection Of Data

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Collection of data first
There are many reasons to be excited and not worried about the collection of user data from websites and mobile applications. Since the beginning of 2017, there has been an increase in the number of websites participating in the collection of user data, this is called metadata. Metadata is extra information about data collected via website or application visits, it is a description of data allowing businesses and developers to better understand, use and develop their customer experience. Without the collection of data of website or application visits, businesses and developers would be without feedback about the characteristics of their customers limiting the amount of improvements possible for the service they
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Some may argue that metadata collection may become uncontrollable although, the collection of personal data can easily be monitored to prevent misuse. Internet providers and the government can easily monitor and prevent businesses and developers from collecting irrelevant personal data. In fact government agencies in Australia are already accessing metadata according to Sydney Morning Herald “Agencies accessed metadata 330,640 times in 2012-13 - an 11 per cent increase in a year and a jump of 31 per cent over two years” (Grubb & Massola, 2014).
Product relevant personal data should definitely be allowed for collection via businesses as product relevant personal data provides business with vital information about their online customer bases and current products. For example, a clothing store that collects relevant personal data may be collecting the age and gender of their website visitors. If the data collected from the clothing store showed an increase in 30 to 40-year-old female visitors the data could influence the businesses decisions, resulting in the business stocking more of female clothing for 30 to 40 year old females. Through information like this businesses and developers can develop a long-term and short-term vison easily using metadata
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