The Importance Of Innovation Architecture

1481 Words Nov 21st, 2016 6 Pages
The Importance of Innovation Architecture
The Merriam-Webster dictionary defines innovation as “a new idea, method, or device” or “the introduction of something new” (Merriam-Webster, 2016). “New” almost always means change, which is a word that often strikes fear into the hearts of those who simply like to keep things as they have always been. Companies who pursue innovation architecture must develop a culture of innovation that is deeply embedded in its DNA. Otherwise, ideas will perish from malnourishment. According to John Carter, of TCGen, the co-inventor of the Bose Noise Cancelling Headphones, “There is nothing more fragile, and at the same time more threatening as a radical new idea that does not fit into the current culture” (Carter, 2013). This paper will discuss three companies that have maintained a culture of innovation, some of the key elements that contribute to this and consider conditions that exist within organizations that stifle innovation.
Innovation Successes
According to John Carter, “The key to unlocking the door to innovation is to develop a culture of innovation. Without the right culture, no set of tools, methods, or people will be successful” (Carter, 2013). Three companies which are well-known for an effective culture of innovation are Microsoft, Autodesk, and Whirlpool. Each of these companies has built a culture of innovation by, among other things, creating an atmosphere in which innovation is celebrated, trained, and rewarded. Innovation…
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