The Importance Of Media In Mass Media

The effects of media changes have had dramatic effects on how we as a nation absorb and understand information and consume media. In the past with traditional media much of the information we received was controlled and filtered through agenda setting and gate-keeping by a handful of main stream media network giants such as ABC, NBC, and CBS and their affiliates. However, after the development of the internet media began to change and develop in a way that allowed for the unlimited sharing of media and information which began to cause conflict with traditional media outlets. Lule (2017) “A 2010 Pew Research Center report found that more Americans receive their news via the Internet than from newspapers or radio

Mass media Mass media is the way of communication to provide the information and technology and news, mass media means technology it is reached in form of audio and video and also in the hard copy the most common way the newspaper, magazines, radio, internet, and television now a days the internet is the most powerful way of the mass media communication it is providing now a day social news and politically but we know well newspaper is also most of the way to provide the information to every person because more than person live village so some of the villages don't have internet connection so there is only newspaper is the way of mass media So the mass media have important role in every field but we are discussing here mass media roll in health care and higher education these two field are very important for every human now a days we are growing very fast like that more European country and American country has developed his country people well educated and well smart for every work but we should know that how they developed they were before 50 years same in position compare to Asian and African country so the main role was for awareness the every people of mass media nowadays in our life mass media always play good role because it always take the minimum time for providing information to each other Smartwatch, radio, a mobile phone such as like that Samsung and apple cell phone and news website —contribute to the way of the media in daily life. in now days we are seeing

Media corporations have been merging into fewer (and larger) entities which are better able to control the flow of information to the public. Because of their size and power, they can prevent unfavorable coverage of their activities in the media outlets they own. In 1983, 50 corporations controlled the vast majority of all news media in the U.S. In 1992, fewer than two dozen of these corporations owned and operated 90% of the mass media; controlling almost all of America's newspapers, magazines, TV and radio stations, books, records, movies, videos, wire services and photo agencies. Now only 5 huge corporations - Time Warner, Disney, Murdoch's News Corporation, Bertelsmann of Germany, and Viacom (formerly CBS) - now control most of the media industry in the U.S. General Electric's NBC is a close sixth. Democracy can't exist without an informed public. We rely on unbiased news from independent

The Public Broadcasting Station, or PBS, is a national, government funded television channel. Many people watch PBS. Others remember it fondly as the channel where they watch Sesame Street, Mr. Rogers, Barney or the Teletubbies (their four most popular shows) as children (Stein).

The public can now have a say in what they see, and this differs from ‘old guard newsrooms.’ Liquid journalism is intertwined, being a very fluctuating version. Generalizations do not seem to be the same words one would associate a journalist with. TV was free, but now people pay for in time and money. They are constantly looking for profit centers. Antitrust rulings keep companies from owning too much, and the companies are no longer stopped from syndicating by fin-syn. Buying smaller channels is a way for bigger companies to make money, too. CBS and NBC were the first two major companies for broadcasting. The FCC limits the sizes of conglomerates, questioned by the NRA. Critics argue that owning so much of each media type (radio, tv, newspaper) decreases competition of

Approximately 57% of Americans get their daily news by watching some kind of nightly news on their televisions, while the internet is not far behind at at 38% (Mitchell 2016). Being a nation of conglomerate monopolies the United States has three major news stations that control a majority of the viewership, CNN, MSNBC, and Fox Television. “The big three”, as they’re know, compete every day for the highest ratings by desperately pulling and keeping in as many viewers as possible, while providing vastly different agenda backed content. Public Broadcasting Service, PBS, draws in a much smaller crowd and with it has a significantly lower budget for stories. While companies like CNN and FOX are able to spend tens of millions of dollars on 24/7

mid-twentieth century marked and evolution in the field of communication. It was an era when televisions were introduced. They formed a major source of entertainment, news and advertising. Advancements have been made in the field of communication and have resulted to varying and significant changes that have brought magnificent impacts that are witnessed today. Mass media and communication entails diversified media technologies. The technologies are purposed to reach large audience who are the mass. There are various types of technologies through which communication takes place. There are those technologies that transmit their information electronically such as radio, recorded music, film, and television. There is also the print media which involves the use of objects such as newspaper, book, comics and pamphlet to communicate. The other type of media is the outdoor media; such media comprises of the billboards, placards, and signs. In the cases of the public speaking and events, they are also termed as social media. In the recent years, the new digital technologies have caused significant changes in information communication and distribution. The digital media is the most current form of social media; it comprises the internet and the mobile mass communication. The internet media consist of services such as email, websites, and blogs, and there are also television and radio internet-based services. There are also many mass media outlets that have a presence on the web. For

Citizens of the United States vary vastly. The exposure to media, however, is one common thread that connects the majority of the population. We trust popular news outlets to portray information we need or want to know, but do these stations always deliver it the same? CNN and Fox are two dominant forces in today's media driven society, but these two juggernauts often differ in coverage on many current prominent issues.

The media is the great influencer of how news is perceived and delivered. The way that a reporter chooses to deliver the news can greatly impact how a person views the world around them. News stations like FOX News, MSNBC, and CNN have their own audiences that they are appealing to, and thus, in turn, affect how their viewers perceive the world around them. To begin with, each News station will tailor their content to the viewers they wish to attract. For FOX News, the very first headline they chose to broadcast dealt with State Taxes being added to Amazon.com.

The purpose of this paper is to re-evaluate the history of American public broadcasting. Particularly this paper focuses on an important female political figure and two organizations that contributed to build the foundation of American public broadcasting. Analyzing each of their roles in building the principle of public broadcasting in the U.S. provides insights by which to consider the basics of media industries today.

The television news industry is now primarily driven by Fortune 500 companies that are focused on profits, not independent journalism. That wasn’t always the case as television news wasn’t looked upon for driving profits in its pioneer days. It was considered a loss leader for the major networks. “The interests of the government, interests of the corporations, and the interests of the news media have kind of melded together whereby, I think in many instances, the news media isn’t doing that good old government watchdog job that it used to do,” says

Much like traditional forms of media, public service broadcasting was feeling the effects of the Internet on their audience. Skepticism from the government, commercial media and the general public posed questions surrounding the necessity for the ABC to exist in the 21st century arguing that in such a convergent age of media production and content, the original principles governing public service broadcasting were both inadequate and inconsistent. In order for the ABC to combat these challenges, associated with pessimistic questioning, the corporation underwent significant ‘restructuring’ of their internal operations with cuts to budgets and jobs, and reviews to increase their internal efficiency (Miragliotta and Errington,

The BBC was born in 1926 when the British Broadcasting Company became the British Broadcasting Corporation. The UK government took control of the BBC and formed it into a Public Service Broadcaster. This meant that the BBC had formed an agreement that they would provide programming that would educate as well as entertain the British Public. The BBC had complete control over the industry until other terrestrial broadcasters started in the 1950’s and 60’s, beginning with ITV. The USA’s own version of public service broadcasters began in 1952 with The Entertainment Television and Radio Centre which through time and ownership handovers became the Public Broadcasting Service they have today. Today there are questions being raised over the public

Whether or not the public views the media as biased, truthful, or in the middle, the media holds a bit more of a responsibly and obligation to society as a whole. Suppose one goes to a store, buys something, and takes it home, only find out it is a terrible product. It can always be taken back and they can buy a similar product somewhere else. With the media, it is not always that easy. The media is constantly dealing with educating the public on certain topics and, if given false or misleading information, the public will not always know to go to another source. It is the job of the media to play the role of “common-carrier,” meaning that they are the ones that are the direct line of communication from the government to the public and alternately the thoughts and feelings of the public towards the government (Berry, Goldman, Janda, and Schildkraut, 162).

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.