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The Importance Of Media Literacy

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Indeed, the pervasiveness of media in its abundant forms in contemporary US culture is undeniable. Almost everywhere one looks, one can find forms of media; a magazine at a doctor’s office, a billboard alongside a freeway, a painting at an art gallery, a performance on television or on stage. Media, undeniably, is ubiquitous. However, in all the innumerous forms media comes to us in, every one of these forms is created for a single purpose; to communicate an idea or message. Thus, it the individual’s ability to interpret these forms and decipher their meaning has become critical. But how are students, as well as educators, supposed to interact and interpret media? Propitiously, just as with any subject of study, one must become …show more content…

7-8). Hoechsmann & Poyntz furthers Buckingham’s argument by eloquently writing, “Rather than being positioned as victims, a focus on media… addresses the complex ways youths become agents in their life and the lives of others” (Hoechsmann & Poyntz, 2012, p. 109).
Indeed, because the singular purpose of media is to convey an idea or a message to the masses, media must have an audience; which is to say a group who consumes it. Further, because of its omnipresence in US culture, media will certainly almost always have an audience; for anyone who is exposed to media may be considered part of its audience; whether they consciously acknowledge their participation or not. Consequently, through a variety of forms, such as access to television and the internet, children today are exposed to media from a very early age. Assuredly, as Buckingham suggests, starting from a young age of even four or five, children have already started interacting with media (Buckingham, 2004, p. 41-45). Subsequently, children, from a very early age, most certainly, are members of the media’s audience. However, the central question presented here is whether children should be forced to remain a passive consumer or be encouraged to become an audience’s active participant.
Most assuredly,

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