I chose this advertisement because of the whole family scene and also because it contains no macho man stuff. It is from a Wired magazine September 2014 issue on page 5. What they are attempting to make you buy is a Norton Antivirus program for multiple handheld systems to protect transmitted information. The main message is to use the software to keep connected with family safely. The dominant view is of the supposed father and his son sharing a cherished moment. The woman figure or mother is not being heard in this advertisement as it is shown from the male role model 's perspective. The background displays either a relaxing moment or an adventure that could easily be replaced with an amusement park scene or any other event. The wording communicates the empowerment of protecting what you care about. The font displays bright yellow for the product resemblance as well as pretty sharp and standard lettering in a white format where nothing is too decorated. This image sort of displays a father son moment, either a busy family or possibly a separated couple sharing a child. The father seems a little grungy so I am just implying the separation. This even could be an uncle with his nephew or niece. The wording “Boldly Go” with the photo describes having an adventure and enjoying life with family without worry about personal information being lost or stolen. The emotional aspect displays kinship and being carefree because there are so many things in the world to worry about,
Accompanying this ad is a photo of a small male child in a seated position with his hands over his eyes. The boy is wearing a pinstriped shirt and socks in gray and black on a landing with a gray bannister and a light shining down on him. Inclusion of this picture with the words placed on the ad is attempting to gain a greater emotional response from the audience. The background of a brighter white light shining down symbolizes the need to shed light on the situation. The child seating on a landing on the stairwell could signal to the audience that we have reached a tipping point and need to act to improve the situation and not fall further down the steps.
Bold actions come in all sorts of shapes and sizes and can be present in any situation at hand. Any action that demands to step outside one’s comfort zone and a courageous mindset will deem it a bold action. These brave deeds are indisputably worth all risks. Not only will such an action possibly grant rewards, it enforces a sense of accomplishment and self-worth. Along with these beneficial advantages, risky, bold actions may also yield whatever one deeply desire: fame, money, wisdom, et cetera.
In this ad it reads, “ One child is holding something that’s been banned in America to protect them. Guess which one.” It again gets straight to the point and is very blunt in its statement. There is no guessing what they are referencing or what their point is in this
This advertisement is geared toward all age groups and cultures. They are trying to encourage the consumer to drink Dr Pepper over other soft drinks. The saying, “Always One of a Kind”, uses
This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the
This ad shows emotional appeal because there is a mother taking care of her children.
The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that
The add is set up as a quiz in which you have 4 options three of which being "you" and the final option being all of the above. The question states who is at risk of being infected with the flu? This question can be interpreted in many ways most people think that only the old or the young or those with low immune systems are at risk, however the ad teaches you that regardless of you age or health you are always at risk if not vaccinated. The ad has a general audience being that anyone can have a varying opinion as to what the correct answer is. The advertisement overall is an effective way of showing this statistic while showing creatively through this small
There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.
Figure four is a unique advertisement in itself because it breaks away from one gender stereotype, but then turns right around and reinforces another. It raises many questions about the roles of men and women, like are men codependent of women? Could the world survive without them? It shows a man holding a baby while wearing a woman's blouse which promotes freedom of fashion choices. The ad also introduces a stereotype by asking “What would the world be without women?” as if to say that a man holding a baby is a shocking thing to see. This emphasizes the “Lazy male” trope that men are seen as sub-par caregivers that lack of initiative and skill when it comes to caring for a child. This is harmful to young boys that grow up in environments that encourage this kind of behavior because it puts young boys in a state of fearfulness because they begin to think that they will not be able to properly care for someone else and this inadvertently burdens women because they will be seen as natural caregivers despite any natural inclinations they may or may not
Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
The first advertisement, from 1967, was produced and aired by the American Heart Association (see Link 1). This ad begins with a narrator stating the lines, “Like father, like son”. These are the only words he says during the duration of the actual commercial. I believe this is to emphasise the main message of the advertisement. If those are the only words you hear, they will be more ingrained in your memory. After the voiceover, we see a father and his son, no more than 3 years old, enjoying time together as they go about painting their house. As the father delivers steady, skilled brush strokes on the house, his young boy looks lost and bewildered, obviously confused as to what he is supposed to do.
The advertisement features someone texting and driving through a neighborhood while there’s a shadow figure of a child in front of the car. Through the windshield, it can be inferred that the car is driven in a quiet residential area with houses on both sides of the road. The houses have very neat front yards with nicely trimmed trees and cut grass. The individual driving the car is holding up his phone with his right hand while his left hand is on the steering wheel. The driver appears to be texting messaging and there’s a phantom of a child playing with a football displayed on the phone screen. The phantom of the child is intended to give the viewer who, in this picture, has the
Going through the image and analyzing the layout of its whole, there are three major part off the image. The father, the child who is siting on his father shoulder and the text which is printed on the top and in the button. The text is white written on a red different graphic shape center in the middle of the advert. The image was taken in the living room from the light seems that it is around noon. There is a blazer hanging in the stairs. There are stairs and a white cabinet in the background of the image that is polarized. Moving towards the child looks excited and happy as well as his father is enjoying the moment after getting back from work. There is no empty space the image, the child and his father are surround by some furniture and the big text on the top and in the button. The big text on the top connect the visual message of the ads to the picture where it says “All new snug & dry stops leak better” so the audience assume that the father is holding him without being afraid from any leak. That being said the text in the button support the text on top where it says “For proof, have dad put them to the Shoulder rife challenge” Huggies company suggest to challenge fathers to take a picture of their children wearing only diapers then share it on Facebook. The reason of that is to prove that Huggies