The Muze is a wearable flash music player with a host of features that will make it truly the first of its kind. With the emerging popularity of wearable technology, the Muze’s new reflex technology screen and ability to share music sets this product apart from its competition. The Muze is an adjustable bracelet with a four-inch flexible display that wraps around the front of the entire surface of the device. The Muze will be sleek, lightweight, convenient and easy to use. The display is created from a new type of ultrathin, superfast, low-power, high-resolution, flexible retina display screen. The screen will allow users to view digital content in high resolution across the entire surface of the device with amazing responsiveness and …show more content…
Using Muze Lift, a screen appears on both users ' bracelet displays, allowing them to confirm what they want to send to each other. When two users bump their devices or swipe to send, software on the devices send a variety of sensor data to an algorithm running on both devices, which includes the location, accelerometer readings, IP address, and other sensor readings. The algorithm will figures out what devices felt the same physical bump and then transfers the information between those devices. Muze Lift has the ability to expand to include an app that will allow users to transfer money via PayPal or bank accounts by physically bumping two devices together. Although this product will initially be an unsought consumer product, through competitive pricing, advertising and distribution we intend to increase in consumer awareness and shift to a unique specialty product. (181) Packaging will be sleek, well designed and contain a similar color selection as other promotional tools. Fonts and designs will be the same across all marketing.
` The pricing of the Muze will be a major factor in the marketing mix and will have a significant impact on the company’s bottom line and ultimate success. With the high volume of wearable technology the Muze will be priced using prestige pricing to help promote a higher image quality. A price too low or status quo will led to the Muze being lost among the competition. The danger in
Wrist Wearables are a fairly new market segment and they are mostly only marketed to a niche audience. With less than half the U.S. population with any knowledge of the existence of smart wearables and half of that population even considering buying one, the marketability for this technology appears slim. Although, the potential for brand awareness, along with customer loyalty, is huge and a beneficial opportunity for any company to get their hands on.
However, the rapid advancement of smartphone technology and app development was a threat to the company. In other words, smart-phone compatible wearable technology was on the horizon of FitBit’s impending doom. Competitive forces, such as the Apple Watch and various devices through AndroidWear, were beginning to tap into the wearable technology industry. This meant early FitBit products were going to be competitively outmatched by superior products.
Advancements in technology are causing dynamic changes that further enhance our lifestyle on a daily basis. Did you ever imagine you can answer a complex question only with the power of a handheld device, or what about tracking your every move using only a wristband? Are we capable of streamlining this powerful technology for application into the medical field?
The complete campaign of wearable is a bit over overestimated. We all came across the project of goggle glass which was eventually shutdown due to the unsustainable product idea. I believe that in the current scenario, the product might get some boost in its sales due to the brand name of Apple,
URL: : http://en.,.wikipedia.org/wiki/wearable_computer Date accessed: The page was last modified on 9 August 2014 at 10:19
The Fitbit Charge 2’s three main competitors are the Apple Watch 2, Samsung Gear Fit 2 and the Garmin Vivofit 3. In the perceptual mapping the two bases - price-benefit ratio as well as the design and form - will be used to help visualize its position on the market in relation to Fitbit’s 3 biggest competitors. The price-benefit ratio was chosen as consumers “always… consider the price-benefit ratio” (Canhoto, & Arp, 2016, p41) when buying new products, with the key benefit in question being the device’s functionality. Furthermore, the design and form was chosen as the second base due to the “importance [on the] hedonic features” (Canhoto, & Arp, 2016, p41), that consumers place on wearable devices.
Ever wonder why we do what we do? From a product management perspective, understanding the human psychology behind intent, purchase, and sustained use can make the difference between a wild success or financial disaster.
Designed to be used when one is “on the move”, and it is temporarily independent of an External electric power supply. They are usually characterized by their Portability, Easy to pack and move and they are wearable. They may include; Personal digital assistant, Enterprise digital assistant, Wearable computer, Smartphone, Laptops, Calculators and eBook readers.
The marketing objectives is to create awareness for the lipm wearable device and to identify the market
Technology in the area of health related data sensing is making some incredible advancements. Many people utilize wearables in their daily lives. For instance, Jawbone Fitness Trackers are gaining popularity. “This is an instrument that people wear on their wrists and the device connects via Bluetooth to the user’s smartphone. Depending on the model of Jawbone, the device has the ability to track a user’s activity levels, workouts, sleep, heart rate, etc. The device provides information and even suggestions to the user to encourage a healthier lifestyle” (“Jawbone”). Sensor driven technologies have also infiltrated sports. “The Reebok Checklight is a head covering equipped with sensors to detect when an athlete has taken a dangerous blow
In 2008, Migicovsky, living in what was then called a “dormcubator”, started developing the idea behind the smart watch. This was in Waterloo, Ontario, far from Silicon Valley, but not too far from RIM, the manufacturers of Blackberry phones—what was at the time the market leaders of hand held phones, ( Quinn, 2013).He started talking up the idea of the smart watch and more and more people started to become aware of the concept behind the technology that Migicovsky was proposing. He decided at the time to graduate early instead of dropping out and subsequently started working immediately on the concept behind the smart phone.
It becomes even more convenient to keep up-to-date at all times. These accessories act as a mini computer. For example of smart watches (Apple Watch ; Samsung Galaxy Gear) that are worn at the moment, act as a wearable computer on our wrist. Samsung were the first company to produce the wearable watch with the ‘Smartphone’ technology (Galaxy Gear), which was released on 25th September 2013. According to JK Shin, CEO and President of IT & Mobile division of Samsung Electronics, “Samsung GALAXY Gear benefits consumers by integrating smart device technology even deeper into their everyday lives, and bridges the gap between the mobile device and fashion worlds to create truly wearable technology”(Samsung, 2013) . This quote demonstrates that Samsung’s aim to provide their customers with the ultimate convenience is contained in a more compact, easier to transfer data and more fashionable accessory. This smart watch created a trend very quickly and made competitors, for example, Apple, follow their lead.
Being part of the extremely competitive and constantly evolving textiles, apparel & luxury goods industry requires us to constantly strive to be innovative. We must frequently analyze the market, its trends, and all relevant information that can inform us of opportunities and threats that apply to our industry (Textiles, Apparel & Luxury Goods). This is especially important for us now as we have lost the trust of many of our customers and our financial health is currently ranked as negative by several reviewers such as the S&P Capital IQ Quantitative Stock Report. Lululemon’s previous leaders’ decision to compromise quality and the numerous public disagreements surrounding how the company should be run have led to confusion among our stakeholders and consumers. Recent management changes have caused a further loss of trust amongst our customers. It is imperative that we better our financial health and improve our customers’ perception of our company within the next year. To help achieve both these objectives, our next big move should be to introduce a wearable health technology product that our consumers can use to monitor their health and track improvements in their fitness.
After the introduction of the cyber cultures, many people were finding a device which is similar to an Mp3 player so that they can carry wherever they go to listen to music. The new device which is similar
Technologies are getting more and more advanced day by day, as if we would never know what technologies will become by the next day morning, it grow fast and it keeps on changing. We could not deny that today’s technology changes our world and our way of living, most of the new devices that are invented are replacing the old ones, just as those phones with a physical keypad design are replaced with our new touch screen smart phone today, these changes occur rapidly. In this technology leading world, have you ever wondered, what are the next incredible devices will be invent? In this research report, I am going to introduce you, a brand new technology that were recently invented by Google, a device which is yet