How Will Technology Impact On The Future Of Fashion Objects?

Currently Fitbit has launched different versions of their technology such as an Adidas edition named Fitbit Ionic. The brand has also recently added female health tracking which is included in the Fitbit app and watches. With the addition of new watch types such as Fitbit, Vera, Ace, and Ionic, Fitbit has added new accessories and watch faces to personalize each consumer experience.

Reaching public and targeting customers is something that is acquired through marketing. Clothing and latest trends would never ever be in customers approach without the aid of fashion marketers. This is where fashion marketers are required. Their job is to transport the fashion and latest trends to the target customers. It chains the essentials of advertising, design and business administration, as well as an appreciative of the fashion world, in order to take the consideration it desires to be effective ( Bohdanowicz & Clamp, 1994). These are the people who have a keen and deep sense of upcoming traditions and they rule the market. They are the trend setters. They have know-how of current as well as future fashion trends. They are the futurists of the arena who not only identify what will be efficacious and which customer crowd will be the greatest concerned, but know how to market the clothes to these target customers. Most of the experts of this field work behind the scenes.

Technology has had a major impact on the progress of fashion between the 1945’s and 1960’s and beyond. People used to have busy lifestyles before the growth of technology to help them. During WW2, there was a shortage of fabrics and people needed to preserve them. However, once the world got into a stable post-war time which were the 50s, there were more intricate outfits which used large amounts of fabric. Technology also allowed more different varieties of dyes and fibers to be made which added more of a personal touch to fashion and gave a feeling of wellbeing and comfort.

Today, consumers can buy wristbands that count steps and track sleep, athletic shoes that monitor fitness, watches that double as phones, and smart glasses that function as a computer or GPS. Fitbits and apple watches are two of the most popular wearable technology in 2016 (according to www.cnet.com).

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Clothes can be labeled in two categories. The first is functionality. This is the physical quality and intrinsic value of wearing a particular garment. An example of this may be pockets, or durable material type and quality. The second category is expressiveness, which is defined by psychological responses and the beauty of clothing. Expressiveness is important to communicate the identity of the wearer. Consumers have identified that expressiveness is the more important of the two categories. Maintaining an in-style appearance is more important than having functionality (Niinimäki, 2). As a result of fast fashion, the functionality of clothes has decreased while expressiveness has increased. Luxury styles can move from high-end fashion show to low-end bargain clothing rack in a matter of weeks. In order to do so, clothes are mass produced overseas for as cheap as

By the 21st century, the advancement in technology has forever changed the way clothing is made. “The impact of CAD software on everyday clothing is becoming more prevalent as the software is linked to 3D printing technology.” This saying, clothing has come to be an easy thing to come by and still is advancing. “Machines for home printing are becoming more affordable… the ability to create customized clothing is becoming more of a reality as technology evolves.” As technology evolves, it will impact the way people shop for clothes and how their clothes are

The Apple Watch is merely the latest piece of tech to make its way from the comic page to the real world.

Fashion is unique and customizable to the wearer. We each have a style that defines us. What if the clothes made available were different? Would that make you run to the stores. Wearable technology is becoming a trend at fashion shows and even with your phone.

The following marketing plan will outline a clear proposal for a new product line to the Apple Company. Currently Apple’s performance as a leader in the technology world has been a success. Apple is the dominator and now they plan to even target people that live alone. Apples current product offering and marketing strategies have become effective in attracting new customers to its already known brand name.

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

The launch of the Apple Watch fits a similar mold. The concept of the “smartwatch” had existed long before Apple introduced it, from the very early forays of wearable manufacturers Fitbit and Pebble, to later Android Wear products like the Samsung Gear and the Motorola 360.

Apparel is one is of the oldest commodities, and the apparel industry has only continued to grow into what is now one of the largest industries globally. Apparel is clothing that may not be fashionable , while fashion is defined as “style or styles of clothing and accessories worn at a particular time by a particular group of people” . Apparel and fashion play a significant role within society from a basic need to the conspicuous consumption by those concerned with displays of status and class. Sportswear and mainstream apparel brands are progressively more influenced by fashion trends due to a greater interest in fashion by the average consumer.

Between the 18th and 19th century, the Industrial Revolution occurred in Britain, leaving results that greatly impacted on the way that people lived their lives. Until this very day aspects of society are continuously changing especially in the world of fashion. The fashion industry is constantly evolving especially both technological and economical aspects. The technological side of fashion has emerged greatly with technology like 3D printers becoming common for fashion brands to use when creating new garments. For example during the winter of 2015 the high street brand Topshop collaborated with Wonderluk, a company who create and sell 3D printed accessories. The collaboration included 3D printed necklaces, rings, and bowties. In economic