The Marketing Process Of Marketing

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building

Marketing planning involves looking at all angles, the best strategy that will enable a company utilize it resources efficiently. Organizational resources are scarce and thus planning become inevitable. Analyzing the marketing requires adequate knowledge with proper strategies to seize opportunities that exist. Market planning requires that organization understand their internal and external environment. Internal

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

There are five alternative concepts under which organizations design and carry out their marketing strategies (in chronological order):

“Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing). Marketing is the process of planning and executing the conception, goods and services that create exchanges that satisfy individual and organisational objectives. The customer is the most important person to any business, this Assignment will allow me to analyse the important strategies that a Business uses to ensure Survival Growth.

The term Marketing refers to the actions taken by a company or a business to research the market, advertise, promote and sell their products and services. Marketing has many components and is a huge revenue builder to companies than what was traditionally thought. Marketing, arguably, can be considered one of the most important aspect of business. A company risks a product if it lacks marketing skills and is unable to market the product to the consumers in the desired approach. Marketing has been the focus of all leading companies to such heights that it is not just done to sell the product anymore,

Marketing is often defined as a series of processes for establishing, communicating and attributing value to customers and for managing customer relationships in order to benefit the organisation and its stakeholders.’ (Kotler, Burton, Deans, Brown & Armstrong, 2013) To make the long words short, marketing is a human activity, which aims at satisfying needs and wants through exchange processes (Kotler, Shaw, FitzRoy, & Chandler, 1983). Although not all companies hold positive attitudes toward marketing, the majorities of companies are willing to develop marketing as it is extremely vital for the success of the company in promoting the sales, increasing the awareness and building customer trust.

First of all, we want to clearly point out and define what is marketing planning. It is the structured process of

The management consultant Peter Drucker once said “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Today it is said that customer is the king of new business world. It is consider customers are the key place in new business. Global business process is always changing for only one reason is customer. Customer’s interest is influenced by various factors such as environment, culture, technology and so on. Company’s main focus is to fulfill customer needs and retain profitable customer by increasing life time value of the customer. And for all doing Tasks Company develop a suitable marketing plan to gain the objective in an ethical way. All

All the marketing process is built according to a plan that includes the core concepts of it, especially the comprehension of the marketplace and the consumer needs.

From the 1960’s onwards there was strong competition for customers. Marketing departments were relied on to create an intelligent plan to inform an organisation about what they should produce, how much to charge for a product, where it should be sold, how they should communicated it to consumers, they do this through research and listening to customers. They attempted to understand consumer needs or potential needs. Modern marketers are particularly interested in brands as brands attract customers that stay loyal to the brand. As markets are continuously changing, market research and product development is an ongoing process for a market orientation company.

Having a well-planned out strategy created by your marketing team is essential to your organization’s success. IT will help you to achieve that goals that you set for the organization and help in attaining the profitability that every business person wants to achieve.

A marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocations over the planning period. Its one of the most important outputs