The Marketing Strategy For Mix2match

the position of market leader in this segment, dominating it by its organization, knowledge of the market and superior business model, focused specifically on online retailing. It is possible, however, that its competitors will invest heavily in the online segment and catch up with the market leader. Furthermore, such trends as slow food and ecological concerns may impact on the company's businesses model. They are particularly strong among the urban, well educated and affluent customers. It is dangerous because they are biggest spenders as well as enthusiastic users of internet and possibilities offered by it. Loosing them may disproportionately hurt company's profits and its market position.

In the past years, there have been numerous changes in the retail industry (Braatz, 2002). With the success of the Internet, retailers have quickly adapted to the online market and recognize

Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P's to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights and cardio equipment. This allows people with busy lifestyles to workout whenever they have time. Anytime Fitness also offers a very good pricing plan for individuals and families.

While there are many marketing strategies currently present in the market, Marketing Mix has gained the maximum popularity and most used strategy by many companies which are product and service based. One of the inherent advantages of Marketing Mix is that; it takes less time to implement and maximises return of investments and profits for the same. In this case,it is a win-win situation for the company.

Our short-term target market focuses on young people in Brisbane and our long-term target market is Australia wide - we have chosen our media mix to facilitate nationwide advertising, which can be grossly divided into two groups – digital & print vehicles.

Review Sites – The Company will provide top notch customer services and products to ensure top ratings on Yelp.com and

Review Sites – The Company will provide top notch customer services and products to ensure top ratings on Yelp.com and other review sites.

Yellow Freight Inc. is a trucking company that moves a wide variety of products for companies all over the world. “Any need met, Anytime guaranteed, Anywhere your business goes” is the motto that Yellow Freight stands behind.

Demonstration of consistent interest, initiative, and motivation in academics and bring the performance level up to that expected for intellectual ability.

Mark-Up Percentage Pricing refers to the percent of total cost that is equal to profit. Markup percentage pricing allows the producer or retailer to specify a desired profit percentage they would like to obtain and then price their products accordingly. For example, if a profit equal to 30% of a product 's cost is desired, the total cost of getting the product to market would first need to be determined and then multiplied by 30%. The calculated figure is then added back to the product 's total cost. Thus, the product 's price would be set

For my topic paper, I chose to follow the retail industry throughout the course of the semester. I chose to focus specifically on the larger department stores such as Macy’s, Dillard’s, and Nordstrom and through my research I found that a concern in the industry currently deals with the changing technology and consumers preference to shop online rather than in actual, retail stores in the mall. Throughout this paper, I will discuss the causes, the impact that this has on the industry, and what this means for the future of the industry.

Augmented product: GPS tracking (tracks distance, elevation climbed, and peace, reviews routes and splits times), 24 hour heart rate monitoring, multi-sports (records different types of workouts, such as running, cycling, and yoga and view exercise summaries), notifications (call and text notifications are shown on display), music control (songs from the mobile playlist can be controlled on display), wireless syncing (stats are sync every 15 minutes automatically to leading devices through the wireless), and silent awake alarm (uses vibration to gently awake or alert about a selected time).

Our products will allow customers to buy and understand through a variety of channels (Online or market). We will also put some of our products as well as information on a variety of coverage, so that customers can easily understand. Example: newspapers,

The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http://www.quickmba.com/marketing/mix/ advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingrediThe 4 P’s of Marketing ents into the four categories that today are known

In the past few years, new channels to market have come into existence which including e-commerce and m-commerce and have gained popularity rapidly. This has opened up new gateways for the retail sector in the face of the home delivery, and has resulted in the reduction of customer’s footfall.