The Marketing Strategy Of Business Strategy

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The research program started in 1984 by MIT Sloan School of Management studies the influence of IT on organization (Morton, 1991). Results include IT application needs changes in organizational and management structure as well as organizations are required to go through necessary transformation to compete globally. That findings lead to the MIT90S framework. Another study looked at the IT’s responsiveness to business strategy creation (Tan, 1995). Here, the responsiveness is defined as the degree to which information technology is exactly considered in the formulation of business strategy. The key finding is that the prospector business strategy is more IT-strategy responsiveness than analyser and defender. In other words, IT is more …show more content…

Firstly, the company develop a business strategy. Secondly, the company choose an appropriate structure. Thirdly, the firm design the management process. Finally, there is a need to align Information Technology (IT) with the business strategy. IT here is treated as a ‘back-office support’ (Allen & Morton, 1994). In addition, employees will be trained and their functions are designed specifically. As a result, the most important issue in this model is to determine the strategic vision and to handle the problems of implementation. According to figure2, in contrast, in the MIT strategic model of change and fit, an “emergent perspective”, the components are more interrelated. The strategic fit attempts to align the organization with its external environment and to manage the internal resources to meet that alignment (Miyamoto, Kudo and Iizuka, 2014). In terms of strategic change, the business strategy is being shaped gradually and is an outcome instead of a driver. In terms of IT, IT becomes an integrated part of a firm’s key business process. To be more specific, the story begins with the increasing and tactical adoption of technology in order to catch up with the performance of the competitors. Then, it becomes the driver of changes in individual roles, management process and corporate structure, which constituting

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