The Mechanics And Technicality Based Conceptual Understanding Of Consumer Behavior

The first stage is problem recognition. This is where the consumer becomes aware that they need or want something. For example, say that the consumer is watching television and a commercial for new tennis shoes comes on, they now remember that they are in need of new shoes due to the fact their old ones are worn out. The second stage is information search. This stage is when the consumer thinks back to previous shoes that they have purchased, to get an idea of what they want their new shoes to provide for them such as comfort or style. The consumer also asks friends and family members what they prefer so the consumer can compare it to their preferences. Also, if the consumer wants to go into further research they can go to different stores and compare products and prices. The third stage is evaluation of alternatives. In this stage the consumer may decide they want sandals or dress shoes instead of tennis shoes. The fourth stage is purchase decision. This stage lets the consumer decide where they want to purchase their product and how they are going to pay for it, whether it is with cash, check, or credit card. The fifth stage is the official purchase and the sixth stage is the post purchase evaluation. The sixth stage is when the consumer tests the purchased product to decide if they are satisfied with the outcome. Although there are six stages of the consumer buying process that doesn’t necessarily mean

Two of the environmental factors that CVS uses the most from the Consumer Behavior Model is offering and cultural. CVS’ marketing stimuli of offering value to the customers by having a pharmacy along with household products, as well as the Minute Clinics located in many of the stores to have the convenience of a one stop shop. In fact, CVS is the largest integrated pharmacy health care provider in the US and operates retail and long-term care (Market Line, 2017). The company offers the atmosphere of everything needed in a small and convenient sized store, located on the corner of almost every five-mile stretch (Feyder, 2012). With today’s fast paced lifestyle, customers want to rush in the store, get what is needed, and head to the next

When a consumer walks into a store, they know what products they want to buy, whether it be an item that is a needed or a product that is just a want. If

Identify and explain the five stages of the consumer buying process. Give examples of marketing activities designed to influence each stage.

The world continues to develop as technological developments overpower consumers every day. Compared to twenty years ago, consumers now surf the internet, watch television on demand and use mobile phones to view a variety of marketing content instantly. With this in mind, in a consumer behaviour context marketers are in a position to cater to the needs of the consumers’ and can target the consumers’ needs through the use of technology. More so, a consumer is exposed to many facets even when sometimes they are unaware of this. Technology affects the way consumers make decisions because there are many choices exposed to them. Certain consumers may have different psychographic, geographic and demographic behaviours. Marketers cannot make one product or service and cater to all of their needs.

My personal consumer behavior tends to be largely driven by the Utilitarian type of motivation. This motivational pattern is identified by purchasing items when the need arrives (Babin & Harris, 2016, p. 93). For example, during the marketing journal week, I made several trips to the store to purchase only the items required to complete the week’s meal plan. Although I was presented with several opportunities to purchase common ingredients at a discounted price, I continued on with the only the items on the shopping list. As a consumer focused on spending money wisely, I tend to only purchase items as

There is just something intriguing about how consumers think and how they decide whether to make certain purchases or not. A lot of this has to do with the way businesses market their products to buyers. There are some psychological aspects to why consumers behave the way that they do. These buyers can be swayed by factors such as the environment around them, their feeling about particular brands, how the products are advertised, key words, and the level of knowledge and understanding they possess.

The intent of this analysis is to evaluate the buying processes for a recently purchased high and low involvement product. The high involvement product is a new Honda Accord and the low involvement product is a hamburger purchased for lunch. Using the five stages of the Purchase Decision Process as a framework, both of these purchases are evaluated. The paper concludes with recommendations as to how marketers can capitalize on the five stage model of the Purchase Decision Process.

Taking the time to consider your needs is the first step before making a purchase, in other words identifying the product. Determining what you are looking for in an offering will ensure you are fulfilled afterward. Analyzing all your options, then further narrowing it down is necessary in this processed. Researching different brands, models, and features available for that offering to narrow it down to the best fit.

Understanding and acting upon consumer behavior is at the core of becoming a successful retailer. Today’s business environment is packed with competing firms, all seeking to convenience customers to choose them over their competitors. Many industries, such as the soda, cell phone, and laundry detergent industries are dominated by a just a few or a sole firm. Therefore, more than ever it is becoming increasingly difficult to disrupt the large base of habitual consumers. A consumer’s buying process is what must be closely analyzed by any existing or new firm that is attempting to be competitive in today’s business environment.

What do we really want to study when we say that we want to study consumer behavior?

Into the bargain, an individual requires sufficient information in regard to the sources of the commodities before doing the selection. Consumer behavior is the forceful interaction of affect and cognition, behavior and environmental situations, by which human beings execute the exchange factors of their lives. Researchers suggest that individual consumers develop self-concepts and lifestyles based on various internal and external influences. In addition, the concepts and lifestyles generate needs and desires, which require consumption decisions to satisfy. When an individual consumer encounters relevant cases, the consumer decision process adjusts accordingly (Jedi et. al., 2013).

The process that a consumer goes through when deciding what or whether to consumer. This lies beneath the act of making a purchase, and may be attributed to the psychological core of the person. The process includes seven steps which consumers go through before making a purchase. Step one may be described as 'problem recognition '. As the main starting factor of the decision making process, it requires in depth analysis and research. Problem recognition conjures the idea that problems only exist when we recognize them. Hoyer and MacInnis describe the problem recognition stage as 'the perceived difference between an ideal and an actual state. ' (Hoyer & MacInnis, 2008). The ideal state in this context refers to the way the consumer wishes things were. An example of this may be the wish for a nice house or car. In comparison to this, the actual state refers to how life really is, or how the consumer views it. Examples would then be 'this house is too old ' or 'my car is not fast enough '. It is the recognition of the actual state and ideal state that leads a consumer to the stage of problem recognition. It is within the problem recognition stage that the psychological problem solving variants are considered. These include Extended, Routine and Limited problem solving, and the level of commitment contributing to each may or may not lead to purchase. In addition, psychological and

1. Consumers are often` confronted with incomplete information. How do consumers deal with incomplete information for (a) attribute values (b) brands? (give examples)

So, the marketers have to analyze the various factors which influence the consumers for impulsive buying or necessity buying .This needs the