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The Microwave Oven For Customers Who Are Visually Impaired Or Are Blind

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Introduction Company G is a well-established small appliance company that manufactures small electrical appliances. One product they manufacture is a microwave oven for customers who are visually impaired or are blind.
Mission Statement “We enable consumers to improve the quality of their lives by providing high quality, innovative electronics solution.”
The Product The microwave oven supports the mission statement of Company G, as it will improve the quality of life with the following features:
• The microwave will have a cooking power of 1000 watts.
• Have 1.0 cubic feet of space.
• A removable turntable for easy cleanup.
• A flat surface with large buttons that can easily be marked in braille
• The numbers would be easy to read as …show more content…

Competitive Rivalry
The threat to competitive rivalry is moderate. Any company that is currently producing microwave ovens can saturate the market. For example, Panasonic and Amana already have a microwave oven for the visually impaired and unfortunately, also have a share of the market.

Threats from New Entrants The threat for new entrants is high. A competitor can buy your product and send it off to a foreign competitor, such as China, and then come back into the United States and remarket that product.

Threats from Buyers:
There is no threat from buyers. Individual buyers will not affect this product. There is no exclusive relationship with any single company.

Threats from Suppliers The threat from suppliers is low. Parts to make the microwave oven can be bought at various suppliers who manufacture them.

Threats from Substitutes
The threat from substitutes would be low. There are other options available to the consumer such as, conventional ovens or going out to a restaurant.

SWOT Analysis The purpose of a SWOT analysis is for a company to analyze their strengths, weaknesses, opportunities, and threats. The below chart will show Company G’s SWOT analysis with a brief explanation of each.
STRENGHTS *indicates core competency WEAKNESSES
Production Shortage of suppliers
Brand XG and logo are recognized* Qualified engineers and designers
Financial* Inexperienced managers

OPPORTUNITIES THREATS
Expanding the product

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