The Porsche Manufacturing Company Made Automobile Design For Other Car Companies Essay

Revolutionizing our world and opening up countless numbers of opportunities, the car changed society in the most drastic of ways. Many people believe that the first car was invented by Henry Ford, but in fact, that is not true. There are many different views on who actually invented it. In 1886, a German man named Karl Benz was credited for manufacturing the first car. It was not until the early 20th century that the model car was produced in masses. This is where Henry Ford comes in. Henry Ford played a major part in the automobile industry, but not for the reasons we think. Ford was the creator of the assembly line, allowing cars to be built in masses. This required large teams of skilled engineers. The car was brought to the worker, who performed the same task on every car over and over again. This reduced the time to build a Model T from twelve and a half hours, to less than six. Ford “revolutionized the automobile worldwide, creating a car that was practical and affordable” (Philbin). Ford’s car, later named the Model T, sold over 15 million by May 26, 1927. He had half the worlds market in his hands. From 1908 to 1927, the price of the automobile decreased from $950 to less than $300. The automobile at the start was only affordable for the wealthy, but because of Ford's assembly line, people in lower classes were able to afford it. Transportation before the Model T was a luxury only bought by

Since the twentieth century, America has dominated the car industry business. Automobiles have made a major influence in the society and the economy of America ever since. Especially when Henry Ford, founder of Ford Motor Company, developed two of his inventions, Model T and Model A, flourished into a big success around the 1900’s. Nonetheless, the culture we live in today is influenced tremendously by the advanced technology we created, and it grants industries new opportunities that may evolve the automobile business as we know it.

Dr.-Ing. h.c. F. Porsche AG, alias Porsche AG is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans and the introduction of Boxter in 1996 created a lot of furore for the simple reason that this was the first time that the manufacture of the car would happen outside Germany and for the first time Porsche would be entering the fast growing sport-utility vehicle (SUV) market by 2002.

You might not know that Henry Ford did not start out as a successful producer of automobiles. After building his first car, the Quadricycle. In 1899 he formed the Detroit Automobile Company, which quickly failed after only a few vehicles were produced. Henry and some of his original investors regrouped and formed the Henry Ford Company which quickly ran into problems as well. Henry Ford was dismissed by his board of directors from the company that carried his name because of his inability to bring a car to production. The company was reorganized as the Cadillac Motor Car Company under the engineering leadership of Henry Leland.

If someone asks, “What was the first American car?” Many would answer, “Ford’s Model-T.” However, Henry Ford had been manufacturing cars for over a decade before the introduction of the Model-T. The first American car was most likely the Baushke "Autymobile" built in 1894. During that time period there was a boom in start-up manufactures of the new “Horseless Carriage” machines, everybody in the coach and bicycle industry was jumping at the chance to build one. Dozens of manufactures came and went, but a few of those early start-ups still exist today.

Henry Ford passion and interest in the field of engineering and mechanics lead to creation of Ford motor. First step by Henry Ford in this regard was the development of automotive mechanic in 1899. In 1899 he founded the Detroit automobile company. After this first step by him he established Ford motor in 1903. At the time of creation of Ford motor there already exists 87 different companies with different brands in US. Henry Ford established Ford motors with a new and different vision. That differentiate vision was the cultural impact of automobiles on the society. He came with this idea and position the brand in this way to differentiate Ford from existing brands. He positioned the brand by convincing consumers that car is an affordable item than a luxury one. He entered into market with a strategy of mass production, improved and use of latest technology, effective supply chain and changing life style. He introduced the motto “Help the other fellow” which creates a friendly working environment among the employees and motivates employees to implement the concept of team work (Ford.com, 2014)

Cars were suppose to have a big impact on the United States of America. Towards the end of the 1800’s it was perfected in Germany and France by some men. Their names are Nicolaus Otto, gottlieb Daimler, Carl Benz, and Emile Levassor.

German inventors Gottlieb Daimler and Karl Benz built the first gasoline- powered automobiles in the mid- 1800’s. For years many tried to build them as well. One of these enthusiastic people was Henry Ford. Ford wanted to make a car that was lighter, faster, and cheaper than any other car made by anyone else.

The automobile was actually officially invented in 1885 by Karl Benz, in Germany, the United States perfected and dominated the automobile industry starting with Charles Edgar Duryea and his brother Frank Duryea. Together, they brought the United States’ first automobile in 1893. At the time, the incredibly new and innovative creation of the automobile was quite remarkably on of the most impressive inventions to the American people at the time. What this particular technological advancement did for the American Industrial Revolution was create convenience and sparked interest. The American people at this day of age had to constantly commute either by simply just walking or by stagecoaches. But then, America was introduced with an alternative solution for transportation. With such an advancement of technology, the first automobile was strongly affected the American Industrial Revolution, because it continued forward with a man named Henry Ford. Ford was the founder of Ford Motor Company, which was able to mass produce this amazingly revolutionary contraption, that would significantly affect the American people’s everyday lives. Henry Ford did not only just bring the United States the first mass produced automobile, he also introduced the assembly line that would change many companies forever. The assembly

Although Porsche is publicly traded, the company is controlled by only two stockholders, the Porsche and Piéch families. As the quotation by Holger Härter makes clear, the two families hold exclusive shareholder influence over management. An interesting point for class discussion is whether the families actually ever exercise these rights. It is not clear from the information or evidence presented that they influence or direct current management headed by Dr. Wendelin Wiedeking. They may simply agree with current leadership and therefore remain quietly

This era introduced the automobile industry, the first three producers were Ford, Chrysler and General Motors. The leading car dealer was Ford, founded in 1919 by Henry Ford, he made a car that everyone could afford and buy. The first car manufactured in 1909

Well, throughout this case there was a sense of internal war between the executives of two of the world’s largest automobile companies. Wiedeking, the CEO of Porsche, can be seen as a dominating personality throughout this case. Wiedeking was famous for his efficient production and astute marketing, which turned Porsche into world’s most profitable car company. Therefore, keeping this same attitude in mind, he wanted to make some major changes in the Volkswagen group(VW) because he was aiming to achieve something big. He wanted to remove inefficient operations and also insisted on shutting down the production lines of some cars like ‘Phaeton’ and ‘Buggati’, which according to him were not highly profitable and were a commercial failure. On the other hand, Ferdinand Piech, the CEO of Volkswagen group, had something else in his mind. Unlike Wiedeking, who only focused

Ferry Porsche designed the firm’s first car, the Porsche 356. Although its body was an original design many Volkswagen parts were used to save costs. The original car was fast and very light weight, gaining attention by taking first place in the Innsbruck city race. Production was transferred from Austria to Stuttgart in 1950. The firm focused on performance and continued to reengineer and refine the car. By the late 1950’s the Porsche 356 utilized far fewer parts from Volkswagen. Figure 3 shows a 1951 split windshield 356 Cabriolet.

1) The buyer decision process of traditional Porsche customers relies on the motivations that determine these people to select this brand. Their purchasing decision process is based on the exclusivity of the brand that is connected with the car owner. In their opinion, by purchasing a Porsche, traditional customers purchase the exclusivity and luxury associated with the brand. These customers want to purchase a car that reflects their social status and their financial power. In addition to this, they are not interested in the utility of the car, but in the characteristics that differentiate it from utility cars. These traditional buyers are rather interested in their feeling while driving a Porsche in comparison with the size, price, or fuel economy of the car.

Porsche is one of the most well-known brands in the world. In customers' minds, Porsche stands for exclusivity, class, and high quality. The company's marketing strategy is oriented towards identifying the needs and preferences of a small group of customers and on developing car models that satisfy these needs. However, Porsche was forced to introduce several models on the market that were not in accordance with what typical customers of the company usually prefer. These models refer to lower-priced cars, but also to high class SUVs like Cayenne and Panamera.