The Product Characteristics And Market Significance Of Big Foods

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Big Foods is a leading importer and food distributor of fine Nepalese and Indian products to both retail and wholesale customers in Australia. Big Foods is one of the well known international suppliers, Big Foods offers an excellent range of high quality products in the Australian food market. Parle-G or Parle Glucose is a new arrival in Big Foods store. Parle Glucose is a brand of biscuits manufactured by Parle Products in India. And it is the largest selling brand of biscuits in the India and world. 1. The product characteristics and market significance Over 65 years Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back…show more content…
The low price is another important factor in Parle-G 's popularity 2. The levels of customer service to be provided Electronic client service: Big Food will provide official online service to those customers who cannot visit in personal to shop. Customers can order their products via internet and company will provide free delivery under some targeted amount as quickly as possible. One on one personal service: Big Food offers one on one personal service so customers can ask what want to know regarding any products or company policy. So company can make happy customers and make them come again in future. 3.How the product/service will be distributed Dealers: Big Foods is the prime dealer of Parle G biscuits in Australia. It will distribute Parle G biscuit in other local retail and wholesale shops in Australia. Delivery service: The delivery service is provided within the weekdays from Big Foods company from 7:00 am t0 4 pm. E-business: Big Foods has also provided a e-business. Any nature of business can order or make enquiry about the product through official website of Big Foods. 4.How the products/service will be priced (including variation) Pricing decision should take into a account of profit margins and probable pricing response of competitors. Pricing includes not only the list price, but also the discounts, financing year, and other option such as leasing. 5.How
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