Big Foods is a leading importer and food distributor of fine Nepalese and Indian products to both retail and wholesale customers in Australia. Big Foods is one of the well known international suppliers, Big Foods offers an excellent range of high quality products in the Australian food market.
Parle-G or Parle Glucose is a new arrival in Big Foods store. Parle Glucose is a brand of biscuits manufactured by Parle Products in India. And it is the largest selling brand of biscuits in the India and world.
1. The product characteristics and market significance
Over 65 years Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back
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The low price is another important factor in Parle-G 's popularity
2. The levels of customer service to be provided
Electronic client service: Big Food will provide official online service to those customers who cannot visit in personal to shop. Customers can order their products via internet and company will provide free delivery under some targeted amount as quickly as possible.
One on one personal service: Big Food offers one on one personal service so customers can ask what want to know regarding any products or company policy. So company can make happy customers and make them come again in future.
3.How the product/service will be distributed
Dealers: Big Foods is the prime dealer of Parle G biscuits in Australia. It will distribute Parle G biscuit in other local retail and wholesale shops in Australia.
Delivery service: The delivery service is provided within the weekdays from Big Foods company from 7:00 am t0 4 pm.
E-business: Big Foods has also provided a e-business. Any nature of business can order or make enquiry about the product through official website of Big Foods.
4.How the products/service will be priced (including variation)
Pricing decision should take into a account of profit margins and probable pricing response of competitors. Pricing includes not only the list price, but also the discounts, financing year, and other option such as leasing.
5.How
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The biscuits have a high nutritional value with amazing taste. Special attention is given to the fact that care and caution is exercised in the purchase of raw materials and high hygienic standards are maintained in all its manufacturing units. The international quality of the biscuits has made them a winner in the eyes of a common person. Besides the original Parle G glucose biscuits, the company has launched a premium version of its biscuits. “Parle G Magix” which was launched in2002, and this premium quality biscuit is available in double tastes of ‘Cocoa’ and ‘Cashew’. The same year also saw a new product “Parle G Milk Shakti” biscuits for the southern markets that were a combination of honey and milk. Overall, the product Parle G is a low cost product targeted towards the general
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Apart from being the world’s largest selling biscuit, Parle – G is the winner of 8 gold& 11 silver awards the Monde selection Awards - the global standard for quality in food category.
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Fine Foods Inc., a company owned by Great Plains Capital, is a private equity firm rooted in the upper Midwest of the Unites States and it produces a variety of food products in a heavily competitive industry. It is recognized for its high quality and has a loyal customer based. Many of its products can be found in grocery stores or convenience shops. Fine Foods Inc. also branches out and sells frozen, refrigerated, canned, boxed, or packaged individual packets of products to fast food restaurants, for example products such as ketchup packets. To reach institutional users such as large food services they sell these similar products in bulky half gallon containers as well. Fine Foods is broken down to three Strategic Marketing Units called SMUs and each section is based on the market they service. A majority of the corporate activities are all taken care of at the same facility where the products are manufactured for all three units.
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The world‘s largest selling biscuits, Parle G have to continuously play on a mix of affective and conation stages to be the top of mind brand and to keep getting sales in order to defend the huge market share from competitors.