The Product Hierarchy, Need Family, Product And Product

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

D. defining some broad product-markets where you may be able to operate profitably 17) The product life cycle

2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.

In my opinion, the four criteria, quality, customer service, technical capability, and competitive cost position, are very appropriate to classify its products because this company considered most all of aspect of products to catalog and classify and this way can help this company to find out which type product should use which method to reduce its costs.

Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods

From the four P's marketing website their definition of a product is that the market size varies according to consumer preferences. That is doesn't matter which product they have to offer, make sure that the product comes from a reliable supplier that has high quality products.

2. List five examples of products that are commonly purchased as either business products or consumer products. How would the classification impact the marketing strategy? 1. Maintenance people are always going to need things repaired. Some people cannot repair things themselves or do not have the time. This will keep job for people and equipment being bought. 2. Materials people are going to always have a need for raw materials. People will need to produce these items keeping the market moving. 3. Clothing people are always in need of clothing through the season changes as well as the fashion trends. 4. Technology such as phones, cameras, mp3 players. These items are always upgrading and getting a new version. 5. Furniture styles are always changing on these items keeping stylist, builders, and manufactures in business.

1. In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Describe the “customer-value hierarchy” and identify and explain the five levels of product contained within.

There are various ‘products’ some name it components or levels that constitute a product offered by a company. These can be described as core product, actual product, augmented product and potential product.

The product line concept seems to be an appropriate choice for DS mostly because of the size of the market it is operating on and its complicated character which also has a reflection in variety of the products DS offers. This approach allows each product line to focus on its own goals, find problems occurring within the product line and undertake steps in order to solve them.

According to our book product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects,

Any product or service that can be exchange in return for money will fall under this category. It may be a single product or a series of products that falls under a product line. This is because the more the goods sold; the demand for that particular item will rise increasing the sales eventually making it a successful product.

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.

Product: This is the most important thing in the mix, the physical product or the service that the entity is offering for sale to the public. Alpha ltd will need to market this to the customers by telling them the unique features and benefits the product has to offer as Alpha ltd did