The Pros And Cons Of Advertising

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Advertising has been around since ancient civilization. The latest evidence of advertisement dates back to 400 BC, found engraved on a rock. As business demands have changed and technology has evolved, the form of advertising has also transformed to fulfill these evolutions. Throughout the 15th and 16th century, advertisement started with printing, but it wasn’t until the 17th century that newspaper in London started to include these prints in their weekly papers. As ads began to increase thought out the 18th century, the United States began to open advertising agencies in the 19th century. These agencies sold spaces in newspapers. In the 20th century, these agencies were not only selling ad space but creating the ad themselves and also offered artwork to enhance their ads. In this research, I will discuss how advertisement continues to evolve and enhance and how it has become essential for society and our

Advertising is a paid form of communications used by organizations for promoting any product or service in the market. It is the most significant tool in promotional mix which helps an organization to convey messages to a large number of consumers effectively. Advertising is not only applicable for business and corporations, however it is generally utilizes by charitable events or exhibitions, museums, schools or colleges and government organizations. With advertising, it provides target audience with up-to-date news, latest offers and promotions.

For a long time, advertising has been regarded as a means of marketing, which is useful for both sellers and buyers, promotes the progress of trade.

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” (Steuart Henderson Britt). Britt explains how advertising is a language of communication. Communicating with others has a face and one of which is advertising. If people do not notice a person, then they do not know that person exists. If people do not advertise, then people will not know that product exists. Advertising is crucial in selling products or services. By targeting specific people, advertisements aid in persuading one to buy products from a variety of companies. Without advertising, it is like what Steuart said; nothing is progressing. There are positive effects of advertising; it can educate and advise the public. However, there are downsides to advertising; it can shape a person to be egoistic and ignorant and reinforce society’s belief of what is acceptable.

Advertising is one of the best ways to reach out to the consumers by many modes of communication such as radio ,tv , newspaper , outdoor, promotions , events and so on. It is the way by which consumers get to know about what exactly does exist. It is very important for message to be conveyed quickly and efficiently . It is advertising that keeps business competitive in the market and business people to make tremendous mass production for the huge market. There are several advantages and disadvantages in many ways however it has its own advantages too in the field of media and communication. Advertising is very costly specially know it has said to be that “it totally is costly because it pays to advertise anywhere you want it to be advertise”

As we know business environment is changing rapidly so as trend of marketing and advertising has also changed and is still changing. Long before advertising was only limited till pamphlet and poster on walls. As market of electronics and public demand and taste changed over time. Then company came with new idea to advertise product using film stars and felt they were able to influence public. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.

Everyday, everywhere we are inundated with advertisements. Whether it be while you are walking down the street, shopping at the supermarket, or even in the safety of your own home enjoying some tv in your down time. Advertising, whether it be big or small is everywhere; and in fact there are many issues with it. Advertising that promotes a service or product in a deceptive way is highly unethical. This is because it doesn’t provide the customer with enough information that they need in order to make a good, educated decision. And on another note, advertising is manipulative because of the way it promotes consumption at such a large scale. Some of the main reasons for advertising being dishonest are because it displays false savings, it exhibits unnecessary upselling and possibly most importantly, it fuel’s wasteful consumerism. The significance of this problem, comes in the form of the large sums of money people waste on products they don’t need and once purchased, realise they don’t want. Frankly it is just too overt to look past.

Everywhere today you see some sort of product being advertised. Americans will see or hear nearly 2,000 advertisements a day whether it be for consumable goods, healthcare also tobacco products as shown in the image below (see figure 1). Advertisements can be seen on billboards, magazines, radio stations and television until the 1970s. Advertising in short, is a way for companies to let the consumers know what products they are offering. According to the Federal Trade Commission (2014), cigarette advertising and promotional expenses totaled approximately $8.49 billion in 2014-down from $8.95 billion during 2013. Smokeless tobacco advertisement as well as promotions went from $503 million to $600 million during 2014.

Advertisements are everywhere in our lives. We can see them every day when we open our eyes in the morning. They are in our home, on the internet, on the street, in the music we listen to, and even in the slogans on our shirts. Advertisements affect both the way we think, and our actions. The influence of ads is subconscious. They affect us instantaneously or step-by-step. However, most people do not believe they are influenced by them. How many times when you walk into a shop and hear their jingle, are you unable to stop yourself from singing along? How many times have you bought something only because someone famous also uses it? How many times do we not need an item, but we still buy it only because we are attracted by the photo on the label and we want to be the person in the photo? We don’t make these decisions by ourselves. We are controlled by our subconscious, and our subconscious is affected by advertisements.

The goal of any advertising campaign is for a firm to have its products remembered by the consumer, as each day consumers are exposed to between three thousand and five thousand advertisements. Companies are constantly developing and launching new ads to attract consumers to their goods and services. Advertising is often highly effective and can increase a company’s sales and market share drastically. Even though it frequently proves effective, advertising can miss the mark and be misinterpreted. The way the consumer decodes the message is essential to the advertising campaign, as this can be the deciding factor for whether one will purchase a firm’s products or not. If an advertisement unintentionally offends consumers or proves to be controversial, the effects and backlash from society can be catastrophic and detrimental, thus making the advertisement completely ineffective.

Over time there have been many debates on the positive and negative effects advertisement has on society. As a romantic, I prefer to stay on the “glass half full” part of it all. Think about it, without advertisement society probably would not know about half of the products out there. From billboards, to commercials, newspapers and magazines. And even the little paper flyers advertising the yard sale next door, all of these marketing tools have a purpose. Advertisement has a positive effect on society, because it can be used to deliver messages, and bring entertainment to an otherwise dull society. Five factors that have been associated with great advertisement are as follows: informing, influencing, reminding and increasing salience, adding value, and assisting other company efforts.

What is advertising? Advertising is the act or practice of calling public attention to one's product, services, and needs. In American culture, advertising has become a phenomenon to be reckoned with consumer behavior and trend analysis. Brands have to pick the main ideology that pertains to the largest amount of targeted customers. Once the leading ideology is found, companies try to market along what people idolize or admire, in order to create authentic content the public relates to and gravitates towards. In “The Rhetoric of the Image”, Roland Barthes uses an Italian advert called Panzani, as a working example to systematically dissect the image and extract the euphoric values it portrays in common culture. Barthes believes that in a visual advertisement, the signification of the image is intentional, decided upon prior to its creation, and transmitted as clearly as possible by the advertisers. As does Barthes, we are going to apply his theory and template in analyzing two specific images from a modern and global ad campaign called “Reveal” by Calvin Klein. The two ads, one “A New Fragrance For Him” and the other “A New Fragrance For Her”, go hand in hand in a campaign for a new perfume called “Reveal” by Calvin Klein, targeting both men and women. The seductive new fragrance advert features famous British actor Charlie Hunnam and supermodel Doutzen Kroes in a raunchy sexually charged embrace. At first glance, one would simply see a woman embracing a man in a suit with

Television commercials are a form of advertising, it is a way for people to know about a product. It is a chance for companies along with their marketing team to get creative, to convince the audience that they absolutely need that item to better their lifestyle, in order for them to do that through commercials they have to think about the intended audience. The intended audience is usually either men or women which are the two groups of consumers. Both genders regardless of the role they have whether it is a mom, a dad, teens or kids, are usually influenced by what they see, and most people watch television on a regular basis which makes it easy for companies to advertise through television. Commercials also tend to change depending on what people watch, this occurs so that depending on the audience the show has or if it is sports that they are watching then consumers could see commercials that will appeal to them. Steve Craig selected various television commercials that use to air back in the 1990s, he analyzed them and wrote “Men’s Men and Women’s Women” where he argues that commercials were gendered. Seeing commercials that are being aired today and comparing them to the ones that Craig analyzed you can the differences between them. Today’s commercials are still gendered, but not as much as those from the 1990s. One of the biggest differences that can be seen, and that Craig also noticed is that in the past commercials “advertisers would match the expectations and

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.