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Pros And Cons Of France

Decent Essays

France is the last Western European country that is being looked at by Natura. The pros are they sold 11 billion euros in cosmetic sales just in 2004. The market is solidified which means that the companies that have been able to work their way into France have thrived. This is good because the economy is strong there and France is always looking to “diversify product ranges to stimulate demand and boost value growth” (Paavola, 13). Natura can come into France and be the new product that changes the market due to their eco-friendly approach. Another pro is that France has had a shift of consumers buying products that have higher value. Unlike other countries where the consumers prefer lower cost, in France it seems like products that are higher quality will produce more sales. Although a con seems to be that mass markets have been successful and lead in sales the customer service is not up to par. Natura can have an advantage especially through direct sales. Direct sales allow for quality customer interaction and this can allow them to show the customers that they care for them. This would be successful in France because sensory marketing is thriving in France. This would allow for Natura to use their sale representatives to show how the cosmetics are actually are good for the economy and giving them an emotional connection to the brand. Some cons are that the leading brands in France are French, but the reasons are all connected. The biggest con is that no new market has

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