The Quality Management Of Apple

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Apple is a technology company which has high reputation over the last few years, because the Apple managers deeply care about the quality management of their products. Until now the iPhone 6 introduced which have been in a long-term development from the manager introduce iPhone 1. Therefore the products quality management is the core strategic and the Apple`s company have invented numerous features on product which is unique and famous in the world. Thus the quality management is used by the top manager in Apple Company, the judge the products quality by using are named performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality. Moreover the Apple` company not only cares about products quality development but also pays much more attention on the both employees and customers. Thus the Apple`s manager have introduce the five stages of services which are named A.P.P.L.E, when a customer walking in to the store, the staffs are pressed to build a customer for a life, like how the making a customer for a long term. Thus improvement in quality leads to improvement everything in an organization so Apple`s company have tried to upgrade their quality. The difference between goods and services are goods quality is the physical and tangible products, the services quality is unmeasurable and in tangible products. This essay is going to give the strategic of quality management for both product production and services in the Apple`s

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