The Role Of Macro Environment On The Tourism Marketing Operations Of The Nan Tien Temple

How in the world did a baby blue, one-story Buddhist temple ever end up in the heartland of Sonoma County, surrounded by cows and vineyards? This is the question I 've asked myself for years, every time I 've driven past this odd looking complex.

The Hsi Lai Buddhist temple is located in Hacienda Heights and is the largest Buddhist temple in the West. The building was constructed to be a religious site by a Buddhist organization in Taiwan. The first thing that catches the attention, is the Chinese architecture of the temple and all of the Chinese words on the outside of the temple. The words on the four pillars of the gate, represent the four bodhisattva vows the Buddhists take to complete

Upon arrival, I was given a brief history about of the Buddhist temple. The San Jose Buddhist Church Betsuin is one of the oldest Buddhist temples in the United States. Although it was established in 1907, construction wasn’t completed until 1937. During World War II, it was served as a home to many Japanese-Americans released from internment camps. Today, the temple continues to play an active role in the lives of their descendance

Tourism today is as a distinct field of activity, with a more active presence in social and economic life evolving rhythms of the highest. Generator of profound transformations in social dynamics, tourism has also stated

Tourism has several impacts on many different aspects of Bali’s society. Tourism has impacted on the already existing, social, economic, cultural and environmental processes of the island. For example, as a result of tourism the pace of urbanisation has rapid increased and tourism has sped up the process of economic development.

Tourism has taken a toll on many Native Hawaiians and is a huge human rights issue today. Most Hawaiians dislike tourism greatly due to the selfishness and greediness tourists bring to their home country. The pastor at a small rural church on the island of Kauai, Reverend Kaleo Patterson, has witnessed and dealt with numerous Hawaiians who struggle with the issues of tourism. Numerous vacation resorts that attract tourists have taken over gravesites of Hawaiians that have passed away. Due to this problem ancient Hawaiians have to partake in reburials. Tourism causes destruction to coral reefs and rivers because of mindless pollution. Reverend Patterson has protested and given public hearings in effort to acknowledge her fury on tourism. Tourism has brought an uncontrollable worldwide business that has no sympathy or thoughtfulness for the original people of Hawaii.

The Development of the Travel and Tourism Industry and the Factors Affecting it Today Contents The development of the travel and tourism industry Page 3-4 Factors that have led to the growth in travel and tourism Page 4-6 Future developments in travel and tourism Page 6-7 Factors affecting the travel and tourism industry today Page 8-9 Bibliography Page 10 The Development of the Travel and Tourism Industry Throughout history, people have travelled across Britain for purposes of trade, education, religion and to fight in battles.

1 The tourism school, Zhejiang Gongshang University, Hangzhou, China; 2School of Business Administration, Zhejiang Gongshang University, Hangzhou, China. Email: chenjue8@yahoo.com

The operation of religious architecture cannot be separated from the financial support. Most religious temples’ financial support comes from tourism and donations, and Wong Tai Sin Temple is no exception. However, the most difference about tourism development between the Wong Tai Sin Temple and other religious temples is the sustainability.

As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,

Travel and tourism marketing are often categorized into several categories that are mainly related to public and private tourism marketing, national and international, demand and supply (Camison, 2000). Also, marketing plays a crucial role in the tourism industry due to its influence on behavior, attitude, and psychology of consumers that can positively affect the various phases of the entire decision-making process (Wynne et al., 2001). In fact, according to Wirtz and Mattila (2004), consumer behavior is considered as one of the most crucial issues of the tourism marketing due to the changed economic and social environment. Customers choose hotels and other hospitality destination for several reasons, such as available budget, facilities, quality of product offered and other factors. Consequently, manager and marketers need to identify those factors that enhance their opportunity to be chosen by customers in a market that offers a wide number of similar competitors.

Now lying on the remnants of a torn down college, the Confucius Temple is one the most important shrines in the whole of Magong. The grand structure is now an avenue for people to pay homage to this great religious icon and exemplify how great the Japanese influence has been to the people of their beloved land.

Planning and development are both extremely important factors within the tourism industry and can have both positive and negative effects on the environment, local communities and tourist destinations. “Destination planning aims to limit the negative impacts of cultural tourism upon the history and lifestyles of the local community. An understanding of sustainable tourist development allows for the development of culture without loss of its authentic identity” (Maidment. T. 2012). This statement discusses the importance of planning to avoid having any negative impacts on environments and communities. Because the effects of tourism are so severe to destinations, many natural and cultural resources have been destroyed, therefore tourism planning is vital to preserve and maintain these places for future generations.

Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.

In fact, mass tourism has provided a relevantly equal opportunity for people that they can treat themselves to the pleasure of tourism. However, the holiday might be destroyed because of the crowed heritage sites and expensive price. The needs of present visitors may not be achieved. Meanwhile, the valued heritages might be undermined over time, which means that if heritage resources are overdeveloped without any limitation, the identity and culture of local community will disappear with the vanishing of regional heritages in the future. The needs of future generation about heritage tourism cannot be met. Thus, the first thing of sustainable