The Rose Grew From Concrete Analysis

The target audience for Gatorade is for athletes, but this commercial does a great job of reaching out to a wide range of athletes. The advertisement targets athletes of the older generation, along with athletes that are young. Gatorade uses two retired players, Peyton Manning and Michael Jordan, along with two players nearing the end of their careers, Eli Manning and Serena Williams, and three players that are currently in their prime, Kyle Schwarber, Matt Ryan, and Karl-Anthony Towns. The different ages in the commercial are extremely effective because athletes that would be interested in Gatorade’s products vary in age, and Gatorade had to appeal to all generations of athletes. Also, the inclusion of Serena Williams can appeal to the female athletes that view the

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

Gatorade uses the theme song “Hard Work” and professional athletes to show the durability of the Gatorade sports drink. “Winning is…hard work” is used to describe the dedication and the energy it takes to win. By using the phrase Gatorade is showing that their drink provides the necessary resources needed to keep pushing for success. This advertisement appeals to pathos and ethos. Ethos is shown by the use of professional athletes and the Gatorade brand itself. Pathos is shown by the hard work and dedication that people put into their work to stay on top of their opponent.

Imagine what life would be like as a rose grown from a crack in concrete.Think about how people would ignore you when you grew from that piece of concrete.Or think about how you would say to your offspring about life in the metaphor of some broken stairs.The poem “The Rose that Grew from Concrete” is about how Tupac is in the form of a Rose and how he explains how this rose grew from concrete and was able to walk and breath air.I do believe that when he said no one cared for the rose that grows from concrete was meaning no one cared for Tupac when he was growing up.

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. Logos is expressed when the brand states that it contains 23 flavors and also includes an image of a bottle with the number 23 as well with other phrases. Pathos is used in the ad when the company states that no other drink has these flavors, which means the drink is unique, targeting the audience and persuading them to be special and different. Lastly, ethos is used by us knowing the history behind the 23

So bringing that important athlete into the picture and giving the authority to treat the customer this way and not sell them the product that he wants, I guess that speaks for something, and also they think well if this huge famous athlete such as Cam Newton drinks it then maybe I should too. The Gatorade product is a recreational drink, its purpose is to help your body function properly after exercising and sweating, it is filled with electrolytes which help your body when you sweat. There’s no specific person who likes this drink some do some don’t, although they are mainly targeting those who don’t exercise for it because, even those who don’t work out drink it, and that is what this commercial is trying to get across , you need to work for it. There is no specific events, icons, realities, or trends going on in this video, it could possibly be football season perhaps, since a NFL football player makes an appearance in this commercial.

Everyone has their own story of how they grew up. Most had a really hard life growing up, but only some capitalized from where they came from and rose up to be the best person they could be. In both the Powerade and Beats commercial it shows how two well known basketball stars Derrick Rose and Kevin Garnett have struggles of their own, but they have the tough mindset to become greater.

Many people deal with hardships that occur through their daily lives and struggle on how to deal with them. This is what inspired Katy Perry and Tupac to write about hard times and how people can grow from them. “The rose that grew from concrete” -By Tupac and “Firework”- By Katy Perry they both cover the idea of rising above hard times and believe in their dreams.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

New employees in the career of sports marketing lead by example from some of the most successful products such as the Red Bull energy drink and Skullcandy products. The most efficient way to be successful is to promote products with several sponsors. For example, everyone knows what Red Bull is, a sports drink known for its burst of energy right when we need it. The company has had great success taking a new approach on sponsorship. Conway argues in his article “A Sports Marketing Success Story” that “Red Bull wants to own teams and events. The company has a huge focus on brand management and ownership allows it to completely control how its brand

Now, it is also important to establish what is meant by the thesis, the sale of energy drinks should be regulated. Specifically, one must consider what is regulation over the “sale of” energy drinks. It is the position of this paper that the “sale of drinks” includes the obvious over the counter exchange of canned drink for currency, but that the sale of energy drinks is also larger. Is it not true that one’s purchasing decisions are motivated not only by in-the-moment desires, but also by more subtle factors such as subconscious biases and the presence or absence of certain pertinent pieces of information? The sale of an energy drink is part of an ecosystem of factors, some of which far precede the actual moment of purchase and some of which might alter the purchase decision if they had been present. For instance, frequent television marketing will have an undeniable affect on the subconscious to the point that one’s decision, while it may seem autonomous, is informed by the death-defying stunts or claims of near-invincibility one sees in many energy drink advertisements. And what’s more, the purchase decision is affected by store display—as in the actual shelving and also the cans that the drinks are sold in. Might one’s decision to buy an energy

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

Today’s media is full of examples which bring out the best of surrogate advertising. Even the event marketing of sports, fashion & music has not been spared from surrogate advertising. The alcohol based brand sponsor sports and receives visibility via advertising and below-the-line marketing. Brief examples along with modus operandi have been mentioned below. Celebrity endorsements with Shatrughan Sinha for the Bagpiper soda to the leading stars such as Akshay Kumar for the Red & White Bravery Awards while Johnny Walker Scotch Whisky promotes a series of successful stories on the T.V. channel-CNBC India through sound bites like Amitabh Bachhan. Event marketing has benefited sports, fashion & music. The alcohol based brand sponsors